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Function4: The SMB Printer Service That's Actually Scaling
A deep dive into a $8.4M tech services business hiding in plain sight
While SaaS founders chase unicorn valuations, Function4 is quietly building a $8.4M empire in managed print services—a market so boring it's actually profitable. This isn't another cloud startup; it's a 64-person team proving that boring B2B services still have massive upside when executed with precision.
"They're not disrupting printers—they're owning the entire infrastructure stack around them."
The SEO Gold Mine They're Not Mining
Here's the wild part: Function4 ranks for 'document management system' (5,660 monthly searches) and 'printer repair' (1,370 searches), but their total monthly traffic is only 3,079 visits. That's not a failure—it's a massive opportunity. They're capturing high-intent keywords in a fragmented market where most competitors are still using Yellow Pages-level marketing. The 61% organic traffic share suggests they're doing something right, but the global rank of #4.9M shows they're barely scratching the surface of their potential.
The Human Stack Behind the Tech
Look at their leadership team and you see a pattern: Ryan Skinner (Sales), Kevin Box (MPS Marketing Engagement), Christian Colasono (Major Accounts), Paul Perez (Major Accounts), and Keith Watts (Service Operations). This isn't a tech-first company—it's a relationships-first operation. They're using modern tools like Zendesk and Google Tag Manager, but the real moat is their human network. The 'puffer sweiven' keyword (590 monthly searches) might be a typo or niche term, but it reveals they're capturing even obscure demand in their space.
Their tech stack tells the story: jQuery, Tailwind CSS, Bootstrap, Swiper. They're not building custom enterprise software—they're using proven, accessible tools to deliver services. This is a company that understands their core competency isn't writing code, it's managing printer fleets and IT infrastructure for businesses that can't afford full-time IT staff. The 100% traffic from 'undefined' country suggests either a tracking issue or a hyper-local focus that's actually working for them.
- They're capturing 5,660 monthly searches for 'document management system' but only getting a fraction of that traffic—massive upside potential
- 61% organic traffic vs 22% direct indicates they're building SEO authority but haven't cemented brand recognition
- 64 employees generating $8.4M = ~$131K revenue per employee—healthy for services
- No Trustpilot presence suggests they're either B2B-only or missing reputation management opportunities
The Unsexy Billion-Dollar Playbook
Function4 proves that boring industries with sticky B2B relationships still create massive value—without burning cash on user acquisition.
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Managed Print & IT Services Company In TX & LA
Discover unparalleled managed print and IT services tailored to empower your business’s efficiency and growth.
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About function-4.com
Discover unparalleled managed print and IT services tailored to empower your business’s efficiency and growth.
Company Overview
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Technology Stack
function-4.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Traffic & Audience
function-4.com receives approximately 3.1K monthly visitors and ranks #4,907,492 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:43 on the site.
The majority of function-4.com's traffic comes from .
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This page provides publicly available information about function-4.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit function-4.com directly at https://function-4.com.