You've likely Googled 'joules to watts' for a physics problem. But the domain joulestowatts.com isn't a calculator—it’s a recruitment agency with $94M in revenue. This is the story of a brand that accidentally dominates a search term while building a massive B2B operation.

"They own the keyword, but they aren't selling conversions—they're selling careers."

The 'undefined' geography (90% of traffic) is the biggest red flag for a data analyst. For a company with 519 employees and $94M in revenue, the lack of geographic specificity suggests either a massive internal network driving direct traffic (bypassing the web) or a data reporting blind spot. This isn't a consumer-facing SaaS; it's a backend engine for enterprise staffing.

• The 'Physics' Illusion: High search volume for 'joules to watts' creates noise, not signal.
• Direct Traffic Dominance: 42% of traffic is direct, indicating strong brand recall in B2B circles.
• Tech Stack Efficiency: Uses AWS and modern CSS frameworks, prioritizing functionality over flashy UI.