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NinjaOne: The $310M RMM Platform That Plays Dirty
How a no-contract challenger is stealing the enterprise IT management market from legacy giants
In a market dominated by contracts and platform fees, NinjaOne is flipping the script. With $310M in revenue and 1,495 employees, they're not just another RMM tool—they're the fastest-growing threat to legacy IT management giants.
"NinjaOne isn't selling software—they're selling freedom from the enterprise sales cycle."
The MSP Power Play
NinjaOne's secret weapon isn't features—it's frictionless onboarding. While competitors lock MSPs into multi-year contracts, NinjaOne offers free onboarding and local support. This isn't just customer service; it's a land-and-expand strategy that turns mid-market MSPs into enterprise customers. With 1,495 employees, they're scaling support faster than legacy players can update their pricing sheets.
The Traffic Hijack
Here's where it gets interesting: 19,960 people search for 'ninjaone' monthly, but they're also ranking for generic IT keywords like 'kb5072033' (165K searches) and 'winget' (71K searches). They're not just building a brand—they're capturing high-intent technical queries that signal IT management needs. It's SEO warfare, and they're winning.
The Trustpilot score tells a different story than the growth metrics. At 1.9/5 from 17 reviews, there's clear friction in the user experience. But here's the contrarian take: negative reviews from early adopters often signal a product that's moving fast and breaking things—exactly what you want in a category where incumbents move at glacial speed.
- No contracts or platform fees—radical pricing model for RMM
- Free onboarding and local support—unheard of in enterprise IT
- All-in-one platform for MSPs & IT departments
- Captures technical search traffic beyond brand terms
NinjaOne is playing a different game
$768M in funding says they're not just disrupting—they're building the new standard for IT management. The question isn't whether they'll win, but how fast they'll eat the market.
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5 keywordsHow is Ninjaone's SEO?
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NinjaOne - Top-rated UEM & IT Management Software
The easiest IT management platform. No contracts or platform fees. Free onboarding and local support. An all-in-one RMM MSPs & IT departments love for growing their business.
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Reviews (17)
NinjaOne has become the go to Tool
NinjaOne has become the RMM go to Tool for our organisation, as a Managed Service Provider, we are able to troubleshoot and perform all necessary work to support our clients The NinjaOne team is always at hand making our job so much simpler
A great business partner!!
After trying different RMM and PSA solutions in such a short time, the transition to NinjaOne was simple and straightforward. It is very powerful, easy to navigate, and has an amazing user interface. Excellent integration with external applications. Plus, the staff and customer service and support community are just amazing. Thanks NinjaOne!
Sales Team were very eager and happy…
Sales Team were very eager and happy for me to join, and speaking with technical staff has always been pleasant and helpful, however It is a real shame to see a lot of missing functionality that needs to be provided by the customer/myself. The platform has a lot of bugs to iron out with software and scripts inconsistently running on endpoint devices and with varying success. As just a monitoring tool, it is excellent but for management... not so much I would also disagree with the salesman statement that NinjaOne is easier to setup than Intune as Intune is feature complete and provides options and tools to diagnose and solve problems.
Very untrustworthy bands of thieves
Very untrustworthy bands of thieves stolen money from our company
NinjaOne Account Manager Leads
Bad leadership can undo even the strongest teams. During my time at NinjaOne, I saw how an overly micromanaging and ineffective CSM management style under CSM Manager Ninad Pandit slowly pushed talented, hardworking employees out the door (Oscar, Ben, Faraaz and Emma). Instead of empowering people, the approach created frustration and burnout. It was a reminder that retaining great employees isn’t just about perks or products, it’s about trust, competence, and knowing when to lead versus control. Ninjaone its the time to review the managers and consider Ninad Pandit one of the worst NinjaOne Australian employees. MJ was much better than Ninad when he led the CSM team in Australia.. #Ninad has to be out of NinjaOne AU asap as he has zero management skills.
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About ninjaone.com
The easiest IT management platform. No contracts or platform fees. Free onboarding and local support. An all-in-one RMM MSPs & IT departments love for growing their business.
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ninjaone.com uses 31 technologies across their website including Vimeo, YouTube Embed, Font Awesome, HSTS, and more.
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Traffic & Audience
ninjaone.com receives approximately 1.3M monthly visitors and ranks #51,894 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:53 on the site.
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