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gamcare.org.uk
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gamcare.org.uk

19 technologies
VerifiedVisit281.2K/mo$15M28419 Tech21 Leads
Deep Dive

GamCare: The Invisible Shield in Britain's Gambling Crisis

How a non-profit built a 28M-visit safety net in a $15B gambling market

While betting companies spend billions chasing user acquisition, GamCare quietly handles the fallout—managing 281,240 monthly visits from people seeking escape from gambling's grip. This isn't just a helpline; it's Britain's primary psychological infrastructure for gambling harm.

281K
monthly visits
284
employees
$15M
annual revenue
73M
backlinks

"GamCare doesn't compete with gambling operators—it cleans up after them, turning industry revenue into harm reduction at scale."

The Data Doesn't Lie: Who's Seeking Help

With 49% direct traffic, nearly half of visitors bypass search engines entirely—likely returning users, families, or those who've saved the helpline number. The 35% organic search reveals a different story: people in crisis Googling 'how to block gambling sites' or 'lost £1500 gambling.' These aren't casual browsers; they're at tipping points. The 73M backlinks (a staggering number for a non-profit) suggest every financial advice site, every debt forum, and every recovery blog points here as the definitive resource.

The Asymmetric Warfare Model

GamCare operates on a fascinating economic model: they're funded by the gambling industry they regulate, yet their metrics show zero profit motive. With $15M revenue and 284 employees, they're leaner than most startups. Compare that to a single UK gambling operator's marketing budget—often 10x GamCare's entire annual spend. This asymmetry is the point: GamCare's 'product' is prevention and recovery, while operators' product is addiction. The 280 monthly searches for 'best block app bet gamble' show their real user base: people actively fighting their own behavioral patterns.

The tech stack tells a story of pragmatic efficiency. Built on jQuery and Bootstrap with Cloudflare protection, GamCare isn't chasing cutting-edge frameworks—they're optimizing for reliability and accessibility. When someone in crisis visits at 3 AM, the site needs to load instantly on a 5-year-old phone. The use of Owl Carousel and Lazy Loading suggests they're serving diverse content (blog posts, support tools, self-assessment) without overwhelming users. This isn't a vanity project; it's infrastructure.

  • 49% direct traffic reveals a trusted, repeat-use resource (not a one-time visitor)
  • 73M backlinks make it the de facto authority—Google can't ignore it
  • Top keywords include 'lost 1500 gambling'—real people with real debt, not theoretical harm
  • Social presence across 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram) meets users where they are
Doesn't offer financial compensation
24/7 free helpline with trained specialists
Can't enforce gambling blocks (only advises)
Self-exclusion tools across all major UK operators
No profit-sharing from gambling operators
Family support and group therapy programs
Can't undo losses or addiction
Real-time harm reduction resources

The Uncomfortable Truth About Scale

GamCare proves that harm reduction can be measured in clicks, but gambling's true cost is measured in lives.

What tech stack does Gamcare use?

24 detected
Programming Languages1
Cloud & Hosting1
Email Marketing1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics5
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront

How much traffic does Gamcare get?

Traffic & Engagement

248.8K
Monthly Visits
-31.5%
1.7
Pages/Visit
6:57
Avg. Duration
78%
Bounce Rate
Monthly Traffic Trend-37%
392.0K
Oct 2025
Oct
363.2K
Nov 2025
Nov
248.8K
Dec 2025
Dec

Rankings

#152,697
Global Rank
#11,664
United Kingdom Rank
Gambling
Category

Backlinks & Authority

73.1M
Backlinks
113.0K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend+25%
58.4M
Jul 2025
Jul
62.3M
Aug 2025
Aug
65.6M
Sep 2025
Sep
68.9M
Oct 2025
Oct
71.6M
Nov 2025
Nov
73.1M
Dec 2025
Dec

Search Traffic

Organic
19.0K
Paid
409

Top Organic Keywords

#1gamcare
4,400 vol27.7%
#3and gambling
9,900 vol6.4%
#1gam care
880 vol5.5%
#28chat
246,000 vol2.9%
#1gamcare jobs
390 vol2.5%

Where is Gamcare's audience located?

🇬🇧United Kingdom72.2%
🇮🇳India8.0%
🇬🇷Greece3.3%
🇺🇸United States3.2%
🇫🇷France1.8%

Device Distribution

Desktop10.8%
Mobile89.2%

What keywords does Gamcare rank for?

5 keywords
1gamcare440 vol$0.93
2best block app bet gamble280 vol
3how to block all gambling sites220 vol
4lost 1500 gambling210 vol
5coral bet debit restricted card200 vol

How is Gamcare's SEO?

Open Graph Image

OG Image preview
og:image

https://d1ygf46rsya1tb.cloudfront.net/prod/uploads/2023/01/iStock-1180375181-e1673263651717.jpg

Meta Tags

title51 chars

GamCare - Founder of the National Gambling Helpline

description108 chars

The National Gambling Helpline provides free support for anyone affected by gambling harms in Great Britain.

languageEN-GB

H1 Tags

h1Gambling Harm Support Starts Here
h1Gambling Harm Support Starts Here

Schema Types

Unknown

Who works at Gamcare?

Loading leads...

What do customers think of Gamcare?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Gamcare

What is Gamcare's Revenue?
Gamcare generates approximately $15M in annual revenue. With 284 employees, that's $52,817 per employee.
What does Gamcare do?
The National Gambling Helpline provides free support for anyone affected by gambling harms in Great Britain.
How fast is Gamcare growing?
Gamcare has declined by 31.5% in the last 6 months according to traffic data. employee count has changed by 10% year over year.
How do people interact with Gamcare?
When visiting Gamcare, visitors view an average of 1.7 pages per visit, and spend around 6:57 on the site, and the bounce rate is 78.1%.
How do people find Gamcare?
229.5K people (92%) visit Gamcare directly. 19.0K (8%) find them through organic search. 409 (0%) come through paid advertising.
Who uses Gamcare?
Gamcare's top market is United Kingdom with 179.6K visitors (72.2%). India is 2nd with 20.0K (8.0%). Greece is 3rd with 8.2K (3.3%).
What technologies does Gamcare use?
Gamcare uses 19 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Adobe Fonts, PHP, WordPress.
Who are Gamcare's competitors?
Gamcare's main competitors include beBettor, FSB, bet365, GAN, Sporting Index Group. These companies operate in similar markets and compete for the same customer base.

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Export gamcare.org.uk Data

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About gamcare.org.uk

The National Gambling Helpline provides free support for anyone affected by gambling harms in Great Britain.

Company Overview

gamcare.org.uk
Website
gambling
Industry
#176,186
Global Rank
281.2K
Monthly Visitors
19
Technologies
21+
Employees

gamcare.org.uk Key Pages

Contact gamcare.org.uk

Technology Stack

gamcare.org.uk uses 19 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Adobe Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

DoubleClick Floodlight, TikTok Pixel, Facebook Pixel

Traffic & Audience

281.2K
Monthly Visits
48%
Bounce Rate
2.0
Pages/Visit
0:40
Avg. Duration

gamcare.org.uk receives approximately 281.2K monthly visitors and ranks #176,186 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:40 on the site.

The majority of gamcare.org.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gamcare.org.uk?
The National Gambling Helpline provides free support for anyone affected by gambling harms in Great Britain.
What technologies does gamcare.org.uk use?
gamcare.org.uk uses 19 technologies including Font Awesome, Adobe Fonts, PHP, and 13 more. View the full tech stack analysis above.
How do I contact gamcare.org.uk?
You can contact gamcare.org.uk via email at [email protected] or through their contact page.
What are gamcare.org.uk's social media accounts?
gamcare.org.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is gamcare.org.uk hiring?
Check gamcare.org.uk's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is gamcare.org.uk?
gamcare.org.uk receives approximately 281.2K monthly visitors and ranks #176,186 globally. Traffic is declining by 2.6% month-over-month.

Related Searches

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This page provides publicly available information about gamcare.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gamcare.org.uk directly at https://gamcare.org.uk.