getyourguide.com
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GetYourGuide: The Billion-Dollar Bet on Experiences
How a Berlin startup is winning the global tour booking race against giants
In a world where travel giants like Expedia and Booking.com dominate hotel and flight bookings, GetYourGuide is executing a high-stakes pivot: betting that travelers will pay premium prices for curated, authentic experiences. With $1.08B in funding and 38M monthly visits, they're not just selling tours—they're selling memories at scale.
"GetYourGuide isn't competing on price—it's competing on curation, turning the chaos of local tours into a seamless global marketplace."
The User Experience Paradox
GetYourGuide's 63% organic traffic share reveals a counterintuitive truth: travelers actively seek them out by brand name. With 285K monthly searches for 'getyourguide' alone, they've built a moat not through ads, but through trust. The 3.7/5 Trustpilot rating from 47K reviews shows they're not perfect, but they're sticky. This is a platform where users return not because they have to, but because they want to.
The Experience Economy Flywheel
While competitors like Viator (TripAdvisor) and Klook fight for market share, GetYourGuide's $187M revenue on $1.08B funding suggests they're prioritizing growth over profitability—a classic venture playbook. Their 63M+ backlinks and dominance in undefined traffic (27.1%) hint at a strategy that's both global and hyper-local. They're not just aggregating tours; they're standardizing the experience economy, making local suppliers discoverable and bookable at scale.
The tech stack reveals their modern approach: Tailwind CSS, Vite, and PWA capabilities show they're building for speed and mobile-first experiences. With Datadog RUM and Priority Hints, they're obsessively optimizing user experience. This isn't a legacy travel booking system—it's a modern, headless-ready architecture designed for the experience economy.
- 63% organic traffic proves brand strength in a crowded market
- 27% direct traffic indicates strong user retention and loyalty
- Competing against 'Klook' (831K monthly searches) shows they're in the big leagues
- 1,157 employees scaling a $187M revenue business—efficient growth trajectory
The Experience is the Product
GetYourGuide's real innovation isn't tech—it's turning fragmented local tours into a trusted global brand. In a post-pandemic world, experiences matter more than ever, and they're positioned to own the category.
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https://cdn.getyourguide.com/tf/assets/static/home/intro-banner-fallback.jpeg
Meta Tags
Book Things To Do, Attractions, and Tours | GetYourGuide
Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the world. Save money and book directly from local suppliers.
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Reviews (20)
Well structured and easy to navigate site
The site is very well structured offering great travel options consistent with one's specifications. In addition, the site offers very helpful explanation and details with each option making it easy to make a decision. Lastly, the process of selection and booking is very user friendly.
Interesting
Very professional guys, details were explained to us in English, entertaining, (we were giving drinks)initially the trip was cancelled bcos the military police were having training and they were ready to refund 💯 but I i had the option of the next day which I enjoyed . I will do it again by July when next I am in the country bcos we couldn't access the sazan island no permission from the military.
Booked Sydney bridge climb very easily
Booked Sydney bridge climb very easily. Due to personal circumstances need to reschedule the date, contacted Support team , who helped liaised with supplier and executed my request. Very easy to deal with online booking. Also noticed small discount in price compared to others. I recommend this site and use my other bookings.
Good platform to book experiences with
Good platform to book experiences with, easy to use and communicate with booking partners.
All good and well organized
All good and well organized
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About getyourguide.com
Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the world. Save money and book directly from local suppliers.
Company Overview
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Technology Stack
getyourguide.com uses 17 technologies across their website including Font Awesome, HSTS, Cloudflare, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
E-commerce & Payments
Klarna
Analytics & Marketing
Datadog RUM, Hotjar, Google Tag Manager
Traffic & Audience
getyourguide.com receives approximately 38.6M monthly visitors and ranks #1,239 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:44 on the site.
The majority of getyourguide.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about getyourguide.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit getyourguide.com directly at https://getyourguide.com.