viator.com
viator.com
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Viator: The $120M Behemoth Behind TripAdvisor's Experiences
How a travel giant built a 25M-visit/month empire on activities, not just hotels
While everyone fights over hotel bookings, Viator quietly built a 25M-visit/month empire selling experiences. It's not just a booking site—it's TripAdvisor's $120M weapon in the experience economy war.
"Viator doesn't compete with Booking.com—it owns the 40% of travel spend that happens after you book your hotel."
The Experience Economy's Silent Winner
With 150M+ backlinks and 59% organic traffic, Viator has turned SEO into a moat. Their domain authority is so strong that even 'getyourguide' searches (285K/month) drive traffic their way. This isn't accidental—it's a decade of content domination.
The B2B2C Play
Viator's secret weapon is its supplier network. With 12.5K monthly searches for 'viator supplier,' they've built a two-sided marketplace where tour operators depend on them for bookings, creating lock-in that pure consumer platforms can't match.
The 374-person team at Viator has achieved what most startups dream of: $120M in revenue with $303M in funding. That's a capital-efficient growth story in an industry known for burning cash. Their 4.4/5 Trustpilot rating across 300K reviews proves they're not just scaling—they're scaling well.
- Direct traffic at 32% shows exceptional brand recall
- Top 3K global rank puts them in elite company
- Supplier ecosystem creates dual-sided network effects
Viator is the quiet monopoly in experiences
While travel tech chases the next disruption, Viator owns the 40% of trip spend that happens after booking—and they're doing it profitably at scale.
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Viator.com
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Reviews (20)
The Viator site was very easy to use…
The Viator site was very easy to use and offered many great selections of activities!
Viator is one of the best platforms to book global tours.”
Booking tours is easy, and there are lots of options to fit your budget, just wish the rewards lasted longer 😅
Easy booking
Easy booking! Plenty of choice.
Good selection of trips
Good selection of trips, reasonable price with option to book and pay later.
Great policies
Easy and love the book now pay later feature and cancellation policy
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About viator.com
Company Overview
Traffic & Audience
viator.com receives approximately 25.6M monthly visitors and ranks #1,889 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:33 on the site.
The majority of viator.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about viator.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit viator.com directly at https://viator.com.