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Giottus: India's Crypto Dark Horse
How a 77-person team is capturing India's $40B crypto market from the ground up
While global giants like Binance and Coinbase fight for India's soul, a 77-person team from Chennai is quietly building the most trusted crypto exchange in the country. Giottus isn't chasing hype—it's capturing the real money.
"They're not building for Silicon Valley—they're building for the Indian middle class that actually trades crypto."
The Real User Base
With 38,990 monthly visits and 52% direct traffic, Giottus isn't relying on SEO spam. Their users are returning—direct traffic means people type 'giottus.com' directly into their browser. That's loyalty, not luck. The search data reveals their core audience: 'btc to inr' (42,900 monthly searches) and 'pi coin price' (25,620 searches) dominate their keyword profile. They're serving the Indian crypto trader who wants to convert rupees to Bitcoin, not the DeFi degenerate chasing yield.
The Growth Story
Revenue of $10M with just 77 employees means $129,870 revenue per employee—exceptional efficiency for a fintech startup. Their tech stack (Bootstrap, Ant Design, Vite) suggests a lean, modern web-first approach rather than blowing cash on native apps. The 63.1% of traffic from 'undefined' countries likely represents India's massive diaspora—NRIs who need a reliable on/off ramp for crypto. This is a classic playbook: dominate the home market, then export trust to the global Indian community.
Giottus's moat isn't technology—it's compliance and trust. Sreenath Nair heads compliance and communication, a critical hire in India's regulatory minefield. While global exchanges face bans and restrictions, Giottus's 24/7 support and local presence create a defensible position. Their fee documentation page is public and transparent—a small but crucial detail that builds trust in a market rife with hidden charges.
- 77 employees vs. $10M revenue = extreme capital efficiency
- 52% direct traffic = strong brand recall and user loyalty
- Local support (24/7) vs. global exchanges with timezone issues
- Transparent fee structure documented publicly
- Focus on INR pairs (BTC/INR) rather than chasing global volume
The Silent Giant Strategy
While everyone chases global domination, Giottus is winning the most valuable market: India's crypto-savvy middle class. With $10M revenue and 77 employees, they're proving that local trust beats global scale in emerging markets.
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Giottus - Best Crypto Currency Exchange in India
Giottus is India's best cryptocurrency exchange offering a secure, reliable, and user-friendly platform for trading Bitcoin, Ethereum, Shiba Inu, and other top cryptocurrencies. Enjoy 24/7 support and quick transactions. Explore crypto investment opportunities with Giottus today.
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Reviews (20)
Good for crypto trading
Good for crypto trading
customer service
Amazing 24/7 customer service.
Best Platform i would suggest for…
Best Platform i would suggest for crypto exchange
I’ve been using GIOTTUS for crypto…
I’ve been using GIOTTUS for crypto trading and overall the experience has been smooth and reliable. The platform is easy to use, even for beginners, and INR deposits and withdrawals work without major issues. Transactions are processed reasonably fast, which is a big plus for Indian users. Customer support is responsive, though sometimes it takes a bit of time to get detailed answers. Trading fees are fair compared to other Indian exchanges, and the interface is clean and stable. There is still room for improvement in terms of advanced trading features and faster support during peak times, but overall GIOTTUS is a trustworthy platform for buying, selling, and holding crypto in India. I would recommend it to users looking for a simple and secure Indian crypto exchange.
India's only exchange has crypto…
India's only exchange has crypto withdrawals and Instant INR deposits Highly recommended platform
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About giottus.com
Giottus is India's best cryptocurrency exchange offering a secure, reliable, and user-friendly platform for trading Bitcoin, Ethereum, Shiba Inu, and other top cryptocurrencies. Enjoy 24/7 support and quick transactions. Explore crypto investment opportunities with Giottus today.
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Technology Stack
giottus.com uses 13 technologies across their website including HSTS, Ruby on Rails, jsDelivr, and more.
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Traffic & Audience
giottus.com receives approximately 39.0K monthly visitors and ranks #779,200 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:54 on the site.
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