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gracenote.com

19 technologies
VerifiedVisit649.2K/mo$1.3B4.5K19 Tech25 Leads
Deep Dive

Gracenote: The Invisible Engine of Media

How a metadata giant powers your favorite music and sports experiences

You don't visit gracenote.com for entertainment—you visit the services that rely on it. From Spotify's album art to NBA scores in your smart TV's guide, Gracenote is the invisible infrastructure powering the media you consume daily. This isn't a consumer brand; it's the B2B backbone of the entire entertainment industry.

$1.3B
Annual Revenue
4,537
Employees
73%
Direct Traffic (Brand Power)
42.5M
Backlinks (Authority)

"Gracenote doesn't compete for your attention; it owns the metadata that makes attention possible."

The Silent Monopoly

With 73% direct traffic and 42.5 million backlinks, Gracenote has achieved what most B2B companies dream of: near-total brand saturation within its industry. Clients don't search for 'metadata provider'—they search for 'Gracenote.' The 18% organic search traffic, driven by keywords like 'nba scores' (2.1M monthly searches), reveals their dual identity: a sports data powerhouse that happens to be owned by Nielsen.

The Nielsen Acquisition Play

Acquired by Nielsen in 2017 and later sold to Brookfield in 2023, Gracenote operates as a strategic moat in Nielsen's portfolio. The company's 19.8M monthly visits aren't from end-users but from API calls and platform integrations. Their real value lies in being the universal language for media identification—every streaming service, smart TV, and car infotainment system speaks Gracenote.

The tech stack reveals a pragmatic, enterprise-grade approach: jQuery and Bootstrap for reliability, Tailwind CSS for modern UI components, and Google Analytics for tracking every API call. Unlike consumer-facing startups chasing viral growth, Gracenote's stack prioritizes uptime and scalability over flashy front-end frameworks. Their 4,537 employees work on problems most never see: standardizing song recognition across 150+ countries, tracking sports data in real-time, and ensuring your car's voice assistant knows the difference between 'The Beatles' and 'Beatles.'

  • Sports data is their Trojan horse: 'nba scores' drives 2M+ searches, making them the default sports metadata layer
  • Direct traffic dominance (73%) signals B2B lock-in—customers don't browse alternatives, they renew contracts
  • 42.5M backlinks create an SEO moat impossible to replicate without decades of industry relationships
  • Revenue ($1.3B) dwarfs pure-play metadata companies, thanks to Nielsen's cross-selling muscle
No consumer-facing product or brand awareness
Unmatched scale in metadata coverage (music, sports, TV)
Opaque pricing and enterprise-only sales
API-first architecture trusted by Fortune 500 media companies
Dependent on Nielsen's corporate strategy
Proprietary data partnerships with leagues and labels

The Infrastructure Play

Gracenote wins by being boring, reliable, and ubiquitous—the exact opposite of a consumer app. For investors, this is a cash-flow machine; for founders, it's a masterclass in B2B dominance. The question isn't whether you'll use Gracenote—it's whether you'll notice.

What tech stack does Gracenote use?

27 detected
Accessibility1
Video1
Error Tracking1
Programming Languages1
Translation1
Privacy & Consent1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
A
Analytics Service
G
Google Static
T
Tracking Pixel
G
Google Analytics

How much traffic does Gracenote get?

Traffic & Engagement

741.0K
Monthly Visits
+128.9%
5.3
Pages/Visit
22:53
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+114%
346.7K
Oct 2025
Oct
323.7K
Nov 2025
Nov
741.0K
Dec 2025
Dec

Rankings

#62,966
Global Rank
#16,917
United States Rank
Sports
Category

Backlinks & Authority

42.5M
Backlinks
9.8K
Ref. Domains
57
Authority Score
Low
Penalty Risk
Backlinks Trend-11%
47.8M
Jul 2025
Jul
47.6M
Aug 2025
Aug
46.6M
Sep 2025
Sep
43.9M
Oct 2025
Oct
43.2M
Nov 2025
Nov
42.5M
Dec 2025
Dec

Search Traffic

Organic
142.8K

Top Organic Keywords

#17mlb scores
9,140,000 vol60.0%
#24nfl scores
16,600,000 vol10.9%
#47nba scores
9,140,000 vol2.0%
#19wnba scores
550,000 vol1.8%
#5detroit lions standings
135,000 vol1.8%

Where is Gracenote's audience located?

🇺🇸United States82.5%
🇲🇽Mexico9.4%
🇮🇳India2.8%
🇳🇱Netherlands1.9%
🇨🇦Canada1.3%

Device Distribution

Desktop31.2%
Mobile68.8%

What keywords does Gracenote rank for?

5 keywords
1gracenote6.6K vol
2nba scores2.1M vol$3.25
3gracenotes700 vol
4gracenote nielsen company jobs270 vol
5gracenote nielsen340 vol

How is Gracenote's SEO?

Open Graph Image

OG Image preview
og:image

https://gracenote.com/wp-content/uploads/2024/06/Rectangle-1-8-1.jpg

Meta Tags

title54 chars

Gracenote | Media and Entertainment Metadata Solutions

description100 chars

Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.

languageEN-US

H1 Tags

h1Create engaging sports discovery experiences
h1Create engaging sports discovery experiences

Schema Types

VideoObjectUnknownWebPage

Who works at Gracenote?

Loading leads...

What do customers think of Gracenote?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Gracenote

What is Gracenote's Revenue?
Gracenote generates approximately $1.3B in annual revenue. With 4,537 employees, that's $287,000 per employee.
What does Gracenote do?
Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.
How fast is Gracenote growing?
Gracenote has grown by 128.9% in the last 6 months according to traffic data.
How do people interact with Gracenote?
When visiting Gracenote, visitors view an average of 5.3 pages per visit, and spend around 22:53 on the site, and the bounce rate is 63.1%.
How do people find Gracenote?
598.2K people (81%) visit Gracenote directly. 142.8K (19%) find them through organic search.
Who uses Gracenote?
Gracenote's top market is United States with 611.5K visitors (82.5%). Mexico is 2nd with 69.9K (9.4%). India is 3rd with 21.1K (2.8%).
What technologies does Gracenote use?
Gracenote uses 19 technologies across their website including Accessibility, Video, Security. Key technologies include AccessiBe, Wistia, HSTS, reCAPTCHA.
Who are Gracenote's competitors?
Gracenote's main competitors include Shazam, MaxSold, Mirabel Technologies, Noteflight, Innovyze. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Gracenote?

Social Profiles

What are Gracenote's key pages?

Export gracenote.com Data

Download the complete tech stack, analytics, leads, and company data for gracenote.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About gracenote.com

Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.

Company Overview

gracenote.com
Website
computers_electronics_and_technology
Industry
#67,464
Global Rank
649.2K
Monthly Visitors
19
Technologies
25+
Employees

gracenote.com Social Media

Contact gracenote.com

Technology Stack

gracenote.com uses 19 technologies across their website including AccessiBe, Wistia, HSTS, reCAPTCHA, and more.

Accessibility

AccessiBe

Video

Wistia

Security

HSTS, reCAPTCHA

Error Tracking

Sentry

Programming Languages

PHP

CMS

WordPress

Traffic & Audience

649.2K
Monthly Visits
42%
Bounce Rate
5.2
Pages/Visit
7:04
Avg. Duration

gracenote.com receives approximately 649.2K monthly visitors and ranks #67,464 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 7:04 on the site.

The majority of gracenote.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is gracenote.com?
Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.
What technologies does gracenote.com use?
gracenote.com uses 19 technologies including AccessiBe, Wistia, and 13 more. View the full tech stack analysis above.
How do I contact gracenote.com?
You can contact gracenote.com through their contact page.
What are gracenote.com's social media accounts?
gracenote.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is gracenote.com hiring?
Check gracenote.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is gracenote.com?
gracenote.com receives approximately 649.2K monthly visitors and ranks #67,464 globally. Traffic is declining by 11.9% month-over-month.

Related Searches

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This page provides publicly available information about gracenote.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gracenote.com directly at https://gracenote.com.