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Gracenote: The Invisible Engine of Media
How a metadata giant powers your favorite music and sports experiences
You don't visit gracenote.com for entertainment—you visit the services that rely on it. From Spotify's album art to NBA scores in your smart TV's guide, Gracenote is the invisible infrastructure powering the media you consume daily. This isn't a consumer brand; it's the B2B backbone of the entire entertainment industry.
"Gracenote doesn't compete for your attention; it owns the metadata that makes attention possible."
The Silent Monopoly
With 73% direct traffic and 42.5 million backlinks, Gracenote has achieved what most B2B companies dream of: near-total brand saturation within its industry. Clients don't search for 'metadata provider'—they search for 'Gracenote.' The 18% organic search traffic, driven by keywords like 'nba scores' (2.1M monthly searches), reveals their dual identity: a sports data powerhouse that happens to be owned by Nielsen.
The Nielsen Acquisition Play
Acquired by Nielsen in 2017 and later sold to Brookfield in 2023, Gracenote operates as a strategic moat in Nielsen's portfolio. The company's 19.8M monthly visits aren't from end-users but from API calls and platform integrations. Their real value lies in being the universal language for media identification—every streaming service, smart TV, and car infotainment system speaks Gracenote.
The tech stack reveals a pragmatic, enterprise-grade approach: jQuery and Bootstrap for reliability, Tailwind CSS for modern UI components, and Google Analytics for tracking every API call. Unlike consumer-facing startups chasing viral growth, Gracenote's stack prioritizes uptime and scalability over flashy front-end frameworks. Their 4,537 employees work on problems most never see: standardizing song recognition across 150+ countries, tracking sports data in real-time, and ensuring your car's voice assistant knows the difference between 'The Beatles' and 'Beatles.'
- Sports data is their Trojan horse: 'nba scores' drives 2M+ searches, making them the default sports metadata layer
- Direct traffic dominance (73%) signals B2B lock-in—customers don't browse alternatives, they renew contracts
- 42.5M backlinks create an SEO moat impossible to replicate without decades of industry relationships
- Revenue ($1.3B) dwarfs pure-play metadata companies, thanks to Nielsen's cross-selling muscle
The Infrastructure Play
Gracenote wins by being boring, reliable, and ubiquitous—the exact opposite of a consumer app. For investors, this is a cash-flow machine; for founders, it's a masterclass in B2B dominance. The question isn't whether you'll use Gracenote—it's whether you'll notice.
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Gracenote | Media and Entertainment Metadata Solutions
Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.
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About gracenote.com
Connect your audience to the media, music, and sports they love with Gracenote's metadata solutions.
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Technology Stack
gracenote.com uses 19 technologies across their website including AccessiBe, Wistia, HSTS, reCAPTCHA, and more.
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AccessiBe
Video
Wistia
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HSTS, reCAPTCHA
Error Tracking
Sentry
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PHP
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WordPress
Traffic & Audience
gracenote.com receives approximately 649.2K monthly visitors and ranks #67,464 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 7:04 on the site.
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This page provides publicly available information about gracenote.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gracenote.com directly at https://gracenote.com.