Every year, millions of students walk across a stage, grab a diploma, and look for a camera. GradImages captures 3.5 million of those moments annually, making it the undisputed heavyweight of graduation photography. They've built a moat so wide that 73% of their traffic comes directly to their domain—no SEO required.

"When you own the moment, you own the customer—no algorithm required."

The tech stack reveals a modernization story: jQuery and Bootstrap for legacy, but Vite and Tailwind CSS signal active development. Klaviyo for email marketing and Crazy Egg for conversion optimization show they're not just coasting—they're actively optimizing the funnel. Yet the absence of structured data and a sparse social presence (one Facebook page) suggests they're still playing a B2B2C game where the university is the real customer.

• 644 employees = field photographers + operations + sales teams across the US
• 13,198 backlinks from university domains create an SEO moat that's nearly impossible to replicate
• Top 5 keywords are all brand variations—zero non-branded search capture
• Regional Account Managers (Lisa Long) signal enterprise B2B relationships with institutions