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Graphika: The Intelligence Engine for the Social Age
How a 68-person firm maps influence and disinformation for Fortune 500s
While social media platforms provide the stage, Graphika provides the map. This isn't just another analytics dashboard—it's a strategic intelligence platform that decodes the chaotic narratives of the internet, turning noise into actionable data for the world's most sensitive organizations.
"Graphika doesn't just count likes—it maps the invisible architecture of influence."
The Product-Market Fit Paradox
Graphika occupies a rare intersection: they serve both corporate giants and human rights organizations. This dual mandate is their moat. While most social listening tools focus on marketing metrics, Graphika's platform is architected for threat detection and narrative mapping. Their 50% direct traffic share suggests that their Fortune 500 clients aren't discovering them through SEO—they're being referred, likely by the intelligence community or previous successful deployments.
The Disinformation Frontier
Their research arm is a differentiator most competitors lack. By publishing deep dives into the global disinformation landscape, Graphika positions itself as a thought leader, not just a vendor. This creates a flywheel: research attracts high-profile clients, whose data feeds back into better research. The 'Dive into Our Research' headline isn't just marketing—it's a product feature.
The traffic data reveals an interesting anomaly. The top organic keyword isn't 'social media analytics'—it's 'graphika' itself, commanding 790 monthly searches. This indicates a strong brand signal among a niche, high-value audience. The secondary keywords like 'undress ai' and 'grafika' are likely noise, but the direct traffic dominance (50%) proves that their target market knows exactly where to find them.
- Dual-market strategy: Corporate security + human rights creates unique data moats
- Research-first approach: Publishing builds authority that paid ads cannot buy
- Enterprise-grade trust: Fortune 500 adoption signals maturity in a crowded space
- High-touch sales: 50% direct traffic suggests enterprise sales motion, not PLG
The Quiet Giant of Social Intelligence
Graphika proves that in an age of disinformation, the most valuable data isn't public—it's contextual. Their 68-person team is mapping narratives that most tools can't see, making them indispensable to those who need to understand the truth behind the noise.
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Graphika
Graphika is the social media analytics firm trusted by Fortune 500 companies, human rights organizations, and universities to map and navigate complex social landscapes. Graphika helps partners around the world to discover how communities form online and map the flow of influence and information within large-scale social networks. Organizations rely on Graphika to educate about the global disinformation landscape, protect against coordinated and inauthentic online activity, monitor new digital threats and understand how to effectively reach online audiences through marketing channels.
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About graphika.com
Graphika is the social media analytics firm trusted by Fortune 500 companies, human rights organizations, and universities to map and navigate complex social landscapes. Graphika helps partners around the world to discover how communities form online and map the flow of influence and information within large-scale social networks. Organizations rely on Graphika to educate about the global disinformation landscape, protect against coordinated and inauthentic online activity, monitor new digital threats and understand how to effectively reach online audiences through marketing channels.
Company Overview
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Technology Stack
graphika.com uses 19 technologies across their website including Vimeo, Font Awesome, Google Fonts, Contentful, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
CMS
Contentful
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
graphika.com receives approximately 6.3K monthly visitors and ranks #3,393,065 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:03 on the site.
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