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handbid.com

18 technologies
VerifiedVisit38.1K/mo$3M2818 Tech12 Leads
Deep Dive

Handbid: The Unsung Auction Engine

How a 28-person team built a $2.8M revenue engine in the niche of charity auctions.

While the tech world obsesses over AI and crypto, a quiet giant in the sports and charity sector is processing millions in bids. Handbid.com isn't chasing hype; it's chasing the adrenaline of the final 10 seconds on a live auction item. This is the story of a vertical SaaS giant that dominates by staying niche.

$2.8M
Annual Revenue
28
Employees
58%
Direct Traffic
102K+
Backlinks

"Handbid proves that in B2B SaaS, depth beats breadth. They don't need millions of users; they just need the ones holding the paddle."

The High-Touch Revenue Model

With 28 employees generating $2.8M in revenue, Handbid boasts a revenue-per-employee ratio of ~$100k. This is a lean, service-heavy operation. Unlike pure-play software, Handbid likely integrates high-touch client management—essential for non-profit organizations that lack technical prowess. The team structure (CEO, COO, Client Services leadership) signals a model built on trust and hand-holding, not just code.

The 'Direct' Traffic Anomaly

Handbid’s traffic profile is a masterclass in brand loyalty. With 58% of traffic coming directly to the site (compared to the industry average of ~30-40%), their users aren't browsing—they are logging in to manage active auctions. This high direct ratio suggests a sticky platform where event organizers return repeatedly, a strong indicator of product-market fit in the chaotic world of live fundraising.

The SEO strategy reveals a company deeply embedded in the 'how-to' of fundraising. Keywords like 'creating an online auction how to determine increment' show that Handbid isn't just selling software; they are educating the market. By capturing search intent around the *problems* of auctioneering, they position themselves as the obvious solution.

  • Vertical Focus: Specializes in sports and charity auctions rather than trying to be a generic event tool.
  • Tech Stack: Utilizes AWS CloudFront and Cloudflare for the high-bandwidth demands of live mobile bidding.
  • Market Position: Captures long-tail keywords that generic auction sites ignore, securing a defensible niche.
Does not compete on massive scale (e.g., Eventbrite)
Dominates the charity/sports auction niche
Limited public review footprint (Trustpilot: 3.2/5)
High revenue density per employee
Traffic is heavily US-centric (undefined = 72.1%)
Exceptional user retention (high direct traffic)

The Quiet Profitability Play

Handbid isn't a unicorn, but it might be a zebra—profitable, distinct, and essential to its ecosystem.

What tech stack does Handbid use?

37 detected
Video1
Security1
Marketing Automation1
Advertising1
Analytics & Marketing2
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics19
F
Facebook Pixel
G
Google Analytics
H
Hotjar
H
Hotjar
H
HubSpot
G
Google APIs
G
Google Tag Manager
H
HubSpot
A
Amazon CloudFront
F
Facebook Pixel
H
Hotjar
G
Google Static
G
Google Analytics
G
Google DoubleClick
T
Tracking Service
T
Tracking Pixel
A
Analytics Service
C
Cloudflare
F
Facebook

How much traffic does Handbid get?

Traffic & Engagement

46.8K
Monthly Visits
+29.8%
3.5
Pages/Visit
10:02
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-17%
56.5K
Oct 2025
Oct
36.1K
Nov 2025
Nov
46.8K
Dec 2025
Dec

Rankings

#553,122
Global Rank
#142,735
United States Rank
Computer Software and Development
Category

Backlinks & Authority

102.9K
Backlinks
3.3K
Ref. Domains
34
Authority Score
Low
Penalty Risk
Backlinks Trend-75%
414.5K
Jul 2025
Jul
413.2K
Aug 2025
Aug
376.2K
Sep 2025
Sep
213.7K
Oct 2025
Oct
136.8K
Nov 2025
Nov
102.9K
Dec 2025
Dec

Search Traffic

Organic
3.5K

Top Organic Keywords

#1handbid
1,000 vol24.7%
#3silent auction
4,400 vol6.0%
#1handbid login
210 vol5.2%
#1handbid manager
170 vol4.2%
#4run of show
3,600 vol3.9%

Where is Handbid's audience located?

🇺🇸United States92.3%
🇮🇹Italy4.2%
🇵🇭Philippines1.3%
🇬🇧United Kingdom0.7%
🇳🇿New Zealand0.4%

Who competes with Handbid?

Device Distribution

Desktop39.5%
Mobile60.5%

What keywords does Handbid rank for?

5 keywords
1cascadia wildlands wonderland auction290 vol
2crop photo gofundme130 vol
3maxbid1.4K vol$1.53
4creating an online auction how to determine increment and starving value430 vol
5how do we start a auction for services210 vol

How is Handbid's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/62fbad66968ab05fde2eea05/630e6f7d7da4ca9ff1156cd3_Handbid%20Open%20Graph.webp

Meta Tags

title43 chars

Handbid | Mobile Bidding & Auction Software

description129 chars

Mobile bidding + auction software that makes every event a smash. Raise more money. Dazzle your guest. Pull off an amazing event.

H1 Tags

h1Let's give your bidders the best auction experience
h1Handbid has been a great partner for our organization
h1Handbid streamlined our check-in process, completely eliminating the long lines our guests experienced

Schema Types

Organization

Who works at Handbid?

Loading leads...

What do customers think of Handbid?

Handbid

Handbid

3.2
1 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/29/2016

Contact Information

Address:
US

Reviews (1)

Filter by rating:
KP Kelly
1/27/2023
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/26/2023
GREAT Software - Horrible Business Practices

Great Software - Poor Business Practices The software is great. It is challenging to setup, and not as intuitive as its competitors, but, once setup, it is far more robust than competitors and at a competitive price. The downside is their business practices. I was promised one thing, paid, then there was a bait and switch, with aspects that the software was useless to me without withheld for additional money. It was made VERY CLEAR that these options were included, with no mention, at any point, that there was any possibility they would not be included. It was not until I was 75% done with the setup that I realized that the one option we needed most was behind withheld. Then, upon contacting them, the customer service is not at all appropriate for a business. Businesses are understaffed in this economy, and they likely have an inexperienced person in the roll, but, it was still bad even giving that benefit of the doubt. They then took no responsibility. I even offered to meet them half way and pay $100 more despite the mistake being 100% (and calling it a mistake is generous to them) their fault, and they refused. In fact, despite the bait and switch, they took it upon themselves to volunteer that if we cancelled the software, they would not refund. I am stuck with the software, with the event I am using this for 3 months away, too late to switch now. But, I want to leave this review where I can to warn others. If you're a small organization or a non profit, avoid Handbid. It is too risky, and you don't know if/when they will withhold vital parts of their software and demand more money. And, any mistake on their end will be blamed on you. If budget is no concern, and you have a large team with plenty of time before your event to deal with any hassles or false promises, then, this software might be worth it for you, because in the end the software is great.

Frequently Asked Questions about Handbid

What is Handbid's Revenue?
Handbid generates approximately $3M in annual revenue. With 28 employees, that's $101,500 per employee.
What does Handbid do?
Mobile bidding + auction software that makes every event a smash. Raise more money. Dazzle your guest. Pull off an amazing event.
How fast is Handbid growing?
Handbid has grown by 29.8% in the last 6 months according to traffic data.
How do people interact with Handbid?
When visiting Handbid, visitors view an average of 3.5 pages per visit, and spend around 10:02 on the site, and the bounce rate is 57.8%.
How do people find Handbid?
43.3K people (93%) visit Handbid directly. 3.5K (7%) find them through organic search.
Who uses Handbid?
Handbid's top market is United States with 43.2K visitors (92.3%). Italy is 2nd with 2.0K (4.2%). Philippines is 3rd with 613 (1.3%).
What technologies does Handbid use?
Handbid uses 18 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Font Awesome, Google Fonts, HSTS.
Who are Handbid's competitors?
Handbid's main competitors include Bloomerang, SofterWare, Qgiv, iWave, OneCause. These companies operate in similar markets and compete for the same customer base.
What do customers think of Handbid?
Handbid has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About handbid.com

Mobile bidding + auction software that makes every event a smash. Raise more money. Dazzle your guest. Pull off an amazing event.

Company Overview

handbid.com
Website
sports
Industry
#573,157
Global Rank
38.1K
Monthly Visitors
18
Technologies
12+
Employees

handbid.com Key Pages

Contact handbid.com

Technology Stack

handbid.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

38.1K
Monthly Visits
43%
Bounce Rate
4.7
Pages/Visit
4:13
Avg. Duration

handbid.com receives approximately 38.1K monthly visitors and ranks #573,157 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:13 on the site.

The majority of handbid.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is handbid.com?
Mobile bidding + auction software that makes every event a smash. Raise more money. Dazzle your guest. Pull off an amazing event.
What technologies does handbid.com use?
handbid.com uses 18 technologies including Vimeo, Font Awesome, Google Fonts, and 12 more. View the full tech stack analysis above.
How do I contact handbid.com?
You can contact handbid.com via email at [email protected].
What are handbid.com's social media accounts?
handbid.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is handbid.com?
handbid.com receives approximately 38.1K monthly visitors and ranks #573,157 globally. Traffic is declining by 17.4% month-over-month.

Related Searches

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This page provides publicly available information about handbid.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit handbid.com directly at https://handbid.com.