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headset.io
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Headset.io: The Data Backbone of Cannabis Retail
How a 86-person team built the essential analytics platform for a $30B industry
While most cannabis companies chase hype, Headset.io quietly built the essential infrastructure that powers market decisions. They're not selling software—they're selling foresight.
"In an industry where data is fragmented by regulation, Headset.io didn't just build a dashboard—they built the operating system for cannabis commerce."
The Insider's Advantage
Founded by Cy Scott, Brian Wansolich, and Scott Vickers, Headset.io emerged from the cannabis industry's core problem: data silos. With 47,000 monthly visitors and 63% direct traffic, they've captured the most valuable segment—retailers and brands who return daily. Their top keyword isn't generic; it's 'idi price bands'—a specific industry term that proves they're serving practitioners, not tourists.
The Revenue Reality
At $23.2M in revenue with 86 employees, Headset.io achieves ~$270K per employee—exceptional for a B2B SaaS company in a regulated vertical. Their $24.1M funding from investors like Gotham Green Partners and Meridian Capital suggests investors see them as infrastructure, not a feature. The 31% organic search traffic indicates strong SEO moats around cannabis-specific data queries.
What makes Headset.io defensible isn't just the technology stack (AWS, Cloudflare, modern frameworks)—it's their data network effect. Every retailer using their inventory management contributes to the market intelligence that every brand uses for sales strategy. They've created a flywheel where participation increases value for all participants.
- Network Effect: 63% direct traffic proves sticky, daily usage
- Vertical Specialization: Top keywords show deep cannabis industry penetration
- Efficient Scale: 86 employees generating $23M+ revenue
- Regulatory Moat: Compliance requirements create switching costs
Headset.io is the quiet monopoly in cannabis data
While competitors chase headlines, they're building the infrastructure that the industry can't function without. That's not a startup—that's a utility.
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Headset: Cannabis Market Data and Supply Chain Software
Data is the difference. Stay ahead of cannabis market trends. We help cannabis retailers, brands, and vendors manage inventory, measure sales performance and unlock customer-driven growth.
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About headset.io
Data is the difference. Stay ahead of cannabis market trends. We help cannabis retailers, brands, and vendors manage inventory, measure sales performance and unlock customer-driven growth.
Company Overview
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Technology Stack
headset.io uses 19 technologies across their website including imgix, Font Awesome, Google Fonts, HSTS, and more.
Media
imgix
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
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Traffic & Audience
headset.io receives approximately 47.1K monthly visitors and ranks #559,546 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:55 on the site.
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