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hornbuckle.co.uk
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hornbuckle.co.uk

18 technologies
VerifiedVisit1.5K/mo$10M5418 Tech
Deep Dive

Hornbuckle: The £10M Ghost in the Machine

A deep dive into a financial mystery with a 2.1-star rating and a 404 error for a homepage.

The domain hornbuckle.co.uk doesn't lead to a homepage; it leads to a 'Page not found' error hosted by Embark Pensions. This isn't just a broken link—it's a digital breadcrumb trail leading to a £10.2M revenue entity with a glaring identity crisis.

$10.2M
Annual Revenue
54
Employees
2.1/5
Trustpilot Score
1,500
Monthly Visitors

"When your flagship domain redirects to a 404 page, you aren't just losing traffic—you're broadcasting operational chaos."

The Revenue vs. Traffic Paradox

Generating $10.2M in revenue with only 1,500 monthly visitors suggests a business model built on high-ticket B2B contracts or legacy assets rather than digital acquisition. The global rank of #11,123,236 indicates near-zero organic visibility, forcing them to rely on offline sales or a parent company's ecosystem (Embark Group) to drive growth.

The Trust Deficit

A 2.1/5 star rating on Trustpilot from just 9 reviews is statistically significant. For a financial services firm handling pensions, where trust is the currency of the realm, this low score—combined with the domain confusion—signals deep friction in the customer experience. The data points to a disconnect between the brand promise ('Self-invested personal pensions, made simple') and the actual user journey.

The tech stack reveals a modern frontend (Tailwind CSS, jQuery, Slick) but the deployment is mismanaged. The contact email ([email protected]) confirms that Hornbuckle is likely a subsidiary or legacy brand being absorbed into the Embark ecosystem. The question for investors is whether this is a strategic rebrand or a managed decline.

  • Domain Identity Crisis: hornbuckle.co.uk effectively doesn't exist as a functional website.
  • Low Digital Moat: With 'N/A' organic keywords, they have zero SEO defense.
  • Niche Leadership: Key staff like David Cragg (Head Compliance) suggest a focus on regulatory heavy-lifting over product innovation.
No clear brand destination
Solid revenue baseline ($10.2M)
Poor social proof (2.1 stars)
Lean operational team (54 employees)
Minimal organic web traffic
Backed by Embark Group infrastructure

A Sleeping Giant or a Zombie Brand?

Hornbuckle has the revenue of a scale-up but the digital footprint of a defunct business. The opportunity lies in fixing the brand architecture; the risk is that the current redirection is a slow-motion rebranding failure.

What tech stack does Hornbuckle use?

25 detected
Video1
Programming Languages1
Cloud & Hosting1
Performance1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics7
L
LinkedIn Insight Tag
G
Google APIs
C
Cloudflare
J
jsDelivr
G
Google Static
L
LinkedIn Insight Tag
L
LinkedIn

How much traffic does Hornbuckle get?

Traffic & Engagement

1.5K
Monthly Visits
1.3
Pages/Visit
0:07
Avg. Duration
78%
Bounce Rate
Monthly Traffic Trend+979%
139
Oct 2025
Oct
2.6K
Nov 2025
Nov
1.5K
Dec 2025
Dec

What keywords does Hornbuckle rank for?

1 keywords
1hornbuckle0 vol

How is Hornbuckle's SEO?

Meta Tags

title32 chars

Page not found - Embark Pensions

description44 chars

Self-invested personal pensions, made simple

languageEN-US

H1 Tags

h1Page not found

Schema Types

Unknown

What is Hornbuckle's revenue?

$10M
Annual Revenue
54
-8%
Employees
$189K
Revenue/Employee
Leicester, UK
Headquarters

Who works at Hornbuckle?

Loading leads...

What do customers think of Hornbuckle?

Hornbuckle

Hornbuckle

2.1
9 reviews

Categories

Insurance Agency#undefinedInsurance Broker#undefinedPension Fund#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Leicester, GB

Reviews (9)

Filter by rating:
Customer
5/17/2025
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 5/17/2025
Hornbuckle / Embark don't respond to…

Hornbuckle / Embark don't respond to correspondence. Act like they've never managed property before. Dragged property sale out so fees were incurred for next account year. Instructed £360/hour solicitor for conveyancing from Panel of one. Failed to pay the agent on completion. Missed the completion date by not returning forms to solicitor in time. No delays in snaffling extortionate fees

Martyn Dixon
2/4/2025
🇬🇧 United Kingdom9 reviewsOrganicUnverified
Experience date: 2/4/2025
Clearly the very worst pension provider…

Clearly the very worst pension provider with extortionate fees and no idea how to provide a service to their clients

Sullivan
12/20/2023
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 12/14/2023
Absolutely useless company

Absolutely useless company. No customer service , no response to requests or complaints. Don't even adhere to their published complaints procedure. I have had issues with them for several years now and despite their constant apology emails nothing improves and they never respond when they say they are going to. Next step the Ombusdman.

MR JOHN KNIGHT
6/28/2023
🇬🇧 United Kingdom7 reviewsOrganicUnverified
Experience date: 6/22/2023
Undoubtedly the worst customer service…

Undoubtedly the worst customer service I have ever come across in my 75years. Do not reply to emails, do not return calls. Hopelessly inefficient. I think I have got out just in time.

Rachel O'Sullivan
6/22/2022
🇬🇧 United Kingdom2 reviewsOrganicUnverified
If I could give them zero I would

If I could give them zero I would. Barely capable of answering the phone or carrying our basic instructions for my SIPP . As previous reviewers said they are very swift to bill for fees though . I have already reported them to the Ombudsman once. AVOID!!

Frequently Asked Questions about Hornbuckle

What is Hornbuckle's Revenue?
Hornbuckle generates approximately $10M in annual revenue. With 54 employees, that's $189,000 per employee.
What does Hornbuckle do?
Self-invested personal pensions, made simple
How fast is Hornbuckle growing?
Hornbuckle employee count has changed by -8% year over year.
What technologies does Hornbuckle use?
Hornbuckle uses 18 technologies across their website including Maps, Video, Fonts. Key technologies include Google Maps, Vimeo, Font Awesome, Adobe Fonts.
Who are Hornbuckle's competitors?
Hornbuckle's main competitors include Collier. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hornbuckle?
Hornbuckle has a Trustpilot score of 2.1 out of 5 (2 stars) based on 9 customer reviews.

Export Data

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How to contact Hornbuckle?

Social Profiles

Contact Information

What are Hornbuckle's key pages?

Export hornbuckle.co.uk Data

Download the complete tech stack, analytics, leads, and company data for hornbuckle.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About hornbuckle.co.uk

Self-invested personal pensions, made simple

Company Overview

hornbuckle.co.uk
Website
#11,123,236
Global Rank
1.5K
Monthly Visitors
18
Technologies

hornbuckle.co.uk Key Pages

Contact hornbuckle.co.uk

Email Addresses

Technology Stack

hornbuckle.co.uk uses 18 technologies across their website including Google Maps, Vimeo, Font Awesome, Adobe Fonts, and more.

Maps

Google Maps

Video

Vimeo

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

cdnjs, jsDelivr

Traffic & Audience

1.5K
Monthly Visits
78%
Bounce Rate
1.3
Pages/Visit
0:07
Avg. Duration

hornbuckle.co.uk receives approximately 1.5K monthly visitors and ranks #11,123,236 globally. The website has a bounce rate of 78% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:07 on the site.

Frequently Asked Questions

What is hornbuckle.co.uk?
Self-invested personal pensions, made simple
What technologies does hornbuckle.co.uk use?
hornbuckle.co.uk uses 18 technologies including Google Maps, Vimeo, and 12 more. View the full tech stack analysis above.
How do I contact hornbuckle.co.uk?
You can contact hornbuckle.co.uk via email at [email protected] or through their contact page.
What are hornbuckle.co.uk's social media accounts?
hornbuckle.co.uk is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
How popular is hornbuckle.co.uk?
hornbuckle.co.uk receives approximately 1.5K monthly visitors and ranks #11,123,236 globally. Traffic is declining by 43.3% month-over-month.

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This page provides publicly available information about hornbuckle.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hornbuckle.co.uk directly at https://hornbuckle.co.uk.