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Humaniza Corporate: The Quiet Giant of HR
A Spanish consultancy generating $17M with a 100% local focus and a low digital footprint.
In a world obsessed with global scale and viral growth, Humaniza Corporate operates as a fascinating anomaly. They generate $17.1M in revenue with just 85 employees, yet their digital footprint is almost nonexistent. This isn't a tech startup; it's a relationship-driven powerhouse that proves you don't need a massive online presence to dominate a market.
"Their revenue per employee ($201k) rivals tech giants, yet their website traffic is lower than a mid-tier blog. This is the power of offline B2B."
The Revenue-to-Traffic Paradox
Humaniza Corporate defies standard digital growth metrics. With only 487 monthly visits, they generate an astounding $17.1M. That's roughly $35,000 in revenue per website visit—a figure that would make any performance marketer weep. This indicates a business built on deep, existing client relationships, referrals, and high-ticket contracts that never touch the open web. Their digital presence serves as a brochure, not a lead engine.
The Spanish Fortress
While they brand themselves as an 'international consultancy,' the data tells a different story. 100% of their traffic comes from a region labeled 'undefined'—a strong proxy for Spain. This suggests a hyper-localized strategy where they own their home market. Instead of diluting efforts across borders, they have likely saturated the Spanish corporate landscape with coaching, mentoring, and HR consulting, making international expansion a future luxury rather than a current necessity.
Their tech stack reveals a pragmatic, legacy-conscious approach. They utilize Drupal—a robust but older CMS—alongside jQuery and Bootstrap. This isn't a cutting-edge stack, but it's stable and enterprise-ready. It suggests a company that invests in backend reliability over flashy frontend experiments, aligning perfectly with the conservative nature of corporate HR clients who prioritize security and stability over the latest trends.
- **Niche Dominance:** They rank for high-intent, Spanish-language keywords like 'coaching sistemico' and 'cuidado emocional para trabajadores,' positioning themselves as thought leaders in specific verticals.
- **Social Proof:** A healthy presence on LinkedIn and Twitter (X) indicates they leverage social platforms for brand authority and networking, not direct traffic generation.
- **High-Value Service:** With 85 employees and $17.1M revenue, their average revenue per employee ($201k) suggests they sell high-value consulting packages, not low-margin SaaS subscriptions.
The Anti-Startup Success Story
Humaniza Corporate proves that in B2B services, deep local roots and high-touch relationships beat digital scale every time.
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Consultora RRHH. Humaniza.es
Somos una consultora internacional de RR.HH. Expertos Coaching y Mentoring. Referentes para el desarrollo, formación, retención y selección del mejor talento.
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About humanizacorporate.com
Somos una consultora internacional de RR.HH. Expertos Coaching y Mentoring. Referentes para el desarrollo, formación, retención y selección del mejor talento.
Company Overview
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Technology Stack
humanizacorporate.com uses 11 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Drupal, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
CMS
Drupal
CDN
jsDelivr
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
Traffic & Audience
humanizacorporate.com receives approximately 487 monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:20 on the site.
The majority of humanizacorporate.com's traffic comes from .
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