idec.org.br
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Idec: The 37-Year Consumer Defense Titan
How Brazil's most trusted watchdog turned advocacy into a $21M digital fortress
In a world where consumer rights are often treated as an afterthought, Idec.org.br has spent 37 years building an unassailable fortress of trust and advocacy. This isn't just a website—it's a digital institution where 102,946 monthly visitors come armed with data, demands, and the collective power of 131 dedicated professionals.
"Idec doesn't just defend consumers—it weaponizes data to hold corporations accountable, turning individual complaints into systemic change."
The Traffic Paradox
With 76% of traffic coming from organic search and 21% direct, Idec's growth isn't driven by paid ads or viral campaigns—it's fueled by trust. People don't stumble upon Idec; they seek it out. The keyword 'idec' alone drives 29,170 monthly searches, proving that when consumers need ammunition, they come directly to the source.
The Power of Niche Authority
Idec's genius lies in its laser focus on high-stakes consumer issues. Their top keywords reveal a strategy that goes beyond generic advice: 'aneel' (energy regulator), 'celular seguro' (safe mobile), and 'planilha de controle financeiro' (financial control spreadsheet) show they're tackling the real pain points of Brazilian consumers. This isn't broad-stroke advocacy—it's surgical precision.
The tech stack tells a story of modernization. jQuery and Bootstrap provide the foundation, while Tailwind CSS and Flickity add modern UI elements. But the real power lies in their data infrastructure: Google Analytics, Tag Manager, Hotjar, and Zendesk work in concert to track every click, every complaint, and every conversion. This isn't an NGO stuck in analog—it's a digital-first watchdog.
- 37-year track record of consumer victories in Brazil's complex regulatory landscape
- 131 employees dedicated to monitoring, advocacy, and direct consumer support
- $21M in revenue showing sustainable, non-profit business model
- 76% organic traffic proving earned trust over paid acquisition
- Multi-platform presence: Twitter, YouTube, Facebook, Instagram for advocacy reach
The Unstoppable Force of Organized Consumer Power
Idec proves that when you combine 37 years of trust with modern digital infrastructure, you don't just defend consumers—you redefine the power balance between individuals and corporations.
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Idec - Instituto de Defesa de Consumidores
Mais de 37 anos de lutas e conquistas em defesa do consumidor. Uma organização independente, que luta para defender os direitos de consumidores como você.
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About idec.org.br
Mais de 37 anos de lutas e conquistas em defesa do consumidor. Uma organização independente, que luta para defender os direitos de consumidores como você.
Company Overview
idec.org.br Key Pages
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Technology Stack
idec.org.br uses 24 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Drupal
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Forms
Typeform
Traffic & Audience
idec.org.br receives approximately 102.9K monthly visitors and ranks #386,835 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:23 on the site.
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This page provides publicly available information about idec.org.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit idec.org.br directly at https://idec.org.br.