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McTime: The Anti-SaaS Micro-SaaS
A 4-person team generating $300K/year in a boring market
While SaaS giants chase AI hype and billion-dollar valuations, a German micro-SaaS quietly extracts $300K from the unsexy world of time tracking. McTime isn't building an empire; it's building a fortress in a niche most founders ignore.
"In a world obsessed with scale, McTime proves that depth in a boring vertical beats breadth in a crowded one."
The Underserved Middle Market
McTime targets the sweet spot: small-to-medium enterprises that need robust time tracking without the complexity of enterprise suites like SAP or the price tag of modern agile tools. Their 'simple bedienung' (simple operation) is the product moat. While competitors add features, McTime subtracts friction. This is a classic 'boring business' play—solving a chronic pain point with zero glamour but maximum utility.
The Traffic Paradox
The data reveals a fascinating anomaly: monthly visits are reported at 0. This isn't necessarily a failure; it's a signal. McTime likely operates on a low-volume, high-conversion model. They aren't spending heavily on SEO or paid acquisition. Instead, they rely on direct sales, referrals, and word-of-mouth within the DACH region. This suggests a product that sells itself to the right customer, bypassing the noisy top-of-funnel entirely.
The tech stack is refreshingly pragmatic: jQuery, Bootstrap, and Tailwind CSS. No bloated React frameworks or complex backend architectures. This is lean engineering. The presence of Hotjar and Google Analytics indicates they are obsessed with user behavior, not vanity metrics. They are likely iterating on the core loop: time entry → approval → export. Every line of code serves the $300K revenue target, nothing more.
- Revenue Efficiency: ~$75K per employee (exceptional for bootstrapped SaaS).
- Market Focus: Dominating German-speaking SMEs with localized compliance.
- Tech Debt as Strategy: Using older, stable tech to minimize burn rate and maintenance.
The Micro-SaaS Blueprint
McTime isn't a rocket ship—it's a cash-flowing machine. For founders tired of the 'growth at all costs' mantra, this 4-person operation is the blueprint: find a boring problem, solve it relentlessly, and own the niche.
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Infotemp - McTime - Zeiterfassung Software
McTime hilft Unternehmen aller Größen Zeiten zu erfassen und Abwesenheiten zu managen. Einfache Bedienung, beliebt bei Chefs und Mitarbeitern.
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About infotemp.com
McTime hilft Unternehmen aller Größen Zeiten zu erfassen und Abwesenheiten zu managen. Einfache Bedienung, beliebt bei Chefs und Mitarbeitern.
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infotemp.com uses 17 technologies across their website including Google Fonts, PHP, WordPress, and more.
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