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The $600k Niche Play: InfuseFlow's Niche Domination
How 8 people built a specialized EHR for infusion centers and won trust from industry leaders
In a healthcare tech landscape dominated by billion-dollar giants, InfuseFlow is playing a different game entirely. With just 8 employees and $600k in revenue, they've carved out a hyper-specialized niche in the ambulatory infusion market that legacy systems can't touch.
"They're not building a better EHR for everyone—they're building the only EHR that truly understands infusion centers."
The Precision Strike Strategy
InfuseFlow isn't trying to compete with Epic or Cerner. Instead, they've targeted the ambulatory infusion market—a specific corner of healthcare where medication administration requires unique workflows. Their keywords reveal the strategy: 'medix infusion' (370 monthly searches) and 'supply chain management for infusion centers' (180 searches) show they're capturing buyers with specific, urgent needs.
The Trust Velocity
Three years of rapid growth with an 'impressive list of industry-leading infusion center organizations' suggests something rare: organic traction without massive marketing spend. With 42% direct traffic, these aren't cold prospects—they're returning users and referrals. The 33% organic search traffic indicates they're winning on intent-based searches, not brand awareness.
The leadership team reads like a startup dream team: Chad Zerangue as founder/CEO, Bill Blondin as CTO/Chief Architect, and a lean crew of specialized engineers. Their tech stack—Tailwind, Vite, jQuery—shows pragmatic choices over hype. They're shipping fast and staying lean.
- Hyper-specialized: Only serves ambulatory infusion centers (not general healthcare)
- Lean operations: 8 people generating $600k = $75k/employee (efficient for early-stage)
- Direct traffic dominance: 42% shows strong word-of-mouth in a small community
- Keyword moat: Capturing high-intent, niche search terms
- LinkedIn presence: Active social profile for B2B credibility
The $600k Question: Niche or Narrow?
InfuseFlow proves that in healthcare tech, depth beats breadth. They're not building a cathedral—they're building a specialist clinic that patients can't find anywhere else.
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InfuseFlow - EHR for Infusion Centers
InfuseFlow is the most capable electronic health records system in the ambulatory infusion market. Over the past three years InfuseFlow has rapidly grown, gaining the trust of an impressive list of industry-leading infusion center organizations. Request a demo today and see what all the fuss is about. You will be glad you did!
InfuseFlow is the most capable electronic health records system in the ambulatory infusion market. Over the past three years InfuseFlow has rapidly grown, gaining the trust of an impressive list of industry-leading infusion center organizations. Request a demo today and see what all the fuss is abou
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About infuseflow.com
InfuseFlow is the most capable electronic health records system in the ambulatory infusion market. Over the past three years InfuseFlow has rapidly grown, gaining the trust of an impressive list of industry-leading infusion center organizations. Request a demo today and see what all the fuss is about. You will be glad you did!
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infuseflow.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Squarespace, and more.
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infuseflow.com receives approximately 194 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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