While tech startups chase viral moments, IRIS NDT operates in the shadows of critical infrastructure, generating over $700M annually by inspecting the things that keep the world running. This isn't a flashy SaaS platform; it's a 70-year-old industrial titan with a digital footprint that barely hints at its offline dominance.

"IRIS NDT proves that in heavy industry, massive revenue and digital dominance are often decoupled. Their website is a functional tool, not a growth engine."

• Legacy moat: Operating since 1953, deeply embedded in critical supply chains.
• High-touch model: 2,109 employees suggest a service-heavy, relationship-based sales cycle.
• Niche dominance: Specialized in NDT (Non-Destructive Testing) and rope access—high-barrier skills.
• Digital minimalism: Tech stack is utilitarian (jQuery, Bootstrap), not optimized for conversion.

The tech stack tells the story: jQuery, Bootstrap, and Tailwind CSS are workhorses, not show ponies. There's no React, no aggressive A/B testing, no chatbots. This is a site built for utility, not virality. The lack of Trustpilot reviews is telling—industrial clients don't leave public reviews; they sign multi-year contracts. IRIS NDT is a reminder that some businesses are so entrenched in their verticals that they don't need to play the digital marketing game. They win by being indispensable, not discoverable.