itwapp.io
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ItWapp: The Silent Video Interview Contender
A tiny startup with a $300k revenue puzzle in the crowded hiring tech space
In a market dominated by heavyweights like HireVue and Spark Hire, ItWapp.io is playing a quiet game of disruption. With a scrappy team of just 4 and a unique value proposition of 'spontaneous' video interviews, they are betting on speed over complexity.
"They have managed to generate $300k in revenue with literally zero visible web traffic—a paradox that demands investigation."
The 'Spontaneous' Hiring Niche
ItWapp isn't trying to be another all-in-one ATS. Their hook is specific: 'Invite people to answer questions spontaneously with their webcam.' This targets a pain point in the hiring workflow where scheduling formal video interviews kills momentum. They are selling immediacy, not bureaucracy.
The Traffic Paradox
The data reveals a massive blind spot: 0 monthly visits. Yet, the company generates $300k annually. This suggests they are not playing the SEO game. Instead, they likely rely on direct sales, partnerships, or white-labeling. For a SaaS founder, this is a classic 'hidden revenue' model—high revenue per employee ($75k) with zero digital footprint.
Their tech stack (Vite, Bootstrap, Zendesk) suggests a modern, lean frontend approach backed by standard customer support tools. However, the absence of heavy marketing analytics (only Google Analytics and Hotjar are detected) hints at a product-led growth strategy that has stalled or a sales-led model that operates entirely offline.
- The 'Spontaneous' Hook: They bypass the scheduling friction of traditional video interviews.
- Micro-Team Efficiency: 4 employees generating $300k revenue is a strong efficiency ratio.
- The Traffic Black Hole: Zero organic visibility indicates a closed-loop B2B sales strategy.
The Silent Performer
ItWapp proves you can build a $300k business without a public footprint, but scaling will require cracking the visibility code.
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Open Graph Image
http://itwapp.io/assets/images/og-itwapp.png
Meta Tags
InterviewApp | Video interviewing made simple
With InterviewApp, invite people to answer your questions spontaneously with their webcam. Whenever. Wherever.
InterviewApp - Video interviewing made simple
Invite people to answer your questions spontaneously with their webcam. Whenever. Wherever.
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About itwapp.io
With InterviewApp, invite people to answer your questions spontaneously with their webcam. Whenever. Wherever.
Company Overview
itwapp.io Social Media
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Technology Stack
itwapp.io uses 15 technologies across their website including Font Awesome, Google Fonts, Amazon S3, Amazon Web Services, Crisp, Zendesk, and more.
Fonts
Font Awesome, Google Fonts
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Customer Support
Crisp, Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Build Tools
Vite
Traffic & Audience
itwapp.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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