jane.app
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Jane: The $102M Powerhouse for Wellness Pros
How a Canadian startup built the definitive OS for practitioners, without chasing venture capital.
While SaaS giants fight for generic office workflows, Jane.app quietly built a $102.4M revenue fortress by solving the messy, intimate logistics of running a health practice. They aren't just booking software; they are the operating system for the modern wellness economy.
"Jane didn't win by outspending competitors on ads; they won by becoming indispensable to the daily workflow of thousands of practitioners."
The Bootstrapped Behemoth
With 565 employees and over $100M in revenue, Jane demonstrates the power of vertical SaaS. By focusing exclusively on health and wellness, they avoided the feature bloat of horizontal tools. Their traffic is remarkably sticky: 43% direct and 44% organic, indicating a user base that doesn't browse for alternatives—they simply log in and work.
Capturing the 'Jane' Economy
The SEO data reveals a masterclass in brand dominance. They capture 15,910 searches for 'jane app' and another 12,400 for 'janeapp' monthly. But the real moat is the 'login' queries—over 11,000 people specifically searching for 'jane app login' every month proves this is a daily driver, not a weekly tool. They own the identity of their niche.
The leadership team, led by co-CEOs Alison Taylor and Trevor Johnston, has prioritized customer success over hype. With Marc Dyer leading Customer Success and a tech stack utilizing modern tools like Tailwind CSS and Cloudflare, they've scaled efficiently. The 65 Trustpilot reviews at 4.4 stars suggest they've maintained quality despite the revenue scale.
- Vertical SaaS Dominance: They own the 'Health & Wellness' vertical tighter than generic CRMs ever could.
- Brand Liquidity: 'Jane' is so synonymous with their niche that generic search terms drive massive volume.
- Capital Efficiency: Achieving $102M+ revenue with a focused team suggests high gross margins and efficient growth.
The Quiet Monopoly
Jane proves you don't need to be a household name to be a billion-dollar company. You just need to be the only name that matters in your house.
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Jane App - Practice Management Software for Health & Wellness Practitioners - Jane App
Jane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill and get paid.
Jane App - Practice Management Software for Health & Wellness Practitioners
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Reviews (20)
Five Stars ⭐⭐⭐⭐⭐
Five Stars ⭐⭐⭐⭐⭐ The people behind this app are incredibly kind, helpful, friendly and available always. They even offer free training—such a thoughtful bonus! Highly recommend!
I have been a Jane user for my entire 4…
I have been a Jane user for my entire 4 years in practice. I could not imagine running my clinic without it! Not only is Jane incredibly user friendly, it fills every need my clinic has. The staff is incredible and they listen to the community and make the changes we need!
Jane is the standard EHR for rehab…
Jane is the standard EHR for rehab chiros and PTs and the only one I recommend!
Jane is the missing key!
Jane is the missing key to your clinic's success! We switched in 2021 from Global Office/Juvonno and haven't looked back. The admin side of everything is so intuitive, patients love the online booking system and it takes weight off the phone line. Charting is very customisable, direct billing integration is great, as well as reports for commissions and everything you could possibly think of. Created by a clinic, for clinics. They GET practitioners!
Non-negotiable for anyone wanting to scale their practice
Implementing the Jane software has been a game changer for my business. I started off using it as a solo private practice therapist and it saved me so much time every month. Now that I have a group practice I literally cannot imagine operating without it! Such a valuable investment.
Hi Sarah, thank you for taking the time to share this lovely review. Hearing how Jane supported you when you were working solo, and how it’s still helping your group practice thrive, truly made our day. It means a lot to our team to know Jane is steady for you at each stage of your clinic’s journey. 🩵 We’re really glad the move to Jane has saved you time and helped things run more smoothly. Thank you for letting us continue to support your practice as it grows. We’re cheering you on! 🥰
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About jane.app
Jane is an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill and get paid.
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Technology Stack
jane.app uses 13 technologies across their website including Vimeo, HSTS, Ruby on Rails, and more.
Video
Vimeo
Security
HSTS
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Ruby on Rails
Cloud & Hosting
Cloudflare
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Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
jane.app receives approximately 568.2K monthly visitors and ranks #105,063 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:44 on the site.
The majority of jane.app's traffic comes from undefined, undefined, .
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