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The 23-Person Powerhouse You Haven't Heard Of
How a boutique agency is quietly mastering the post-noise marketing landscape
In an industry drowning in noise, JayRay is betting its $4M revenue on silence. With just 23 employees, this Montana-based agency isn't chasing scale—it's engineering precision. The real story isn't their revenue; it's their uncanny ability to turn challenges into creative solutions when everyone else is just adding to the chaos.
"They don't just create ads—they build creative solutions that cut through the noise when everyone else is just adding to it."
The 2026 Trend Forecasters
While most agencies chase quarterly trends, JayRay is already mapping 2026. Their headline 'What Comes Next When the Noise Fades' reveals a strategic foresight that goes beyond reactive marketing. They're not just participating in conversations—they're predicting where the industry goes when the current hype cycle collapses.
The Senior-Heavy Power Structure
With key leadership including Julia White (Art Director), Jay Hember (Senior Art Director), and Kacie Leacy (Senior Advisor & Principal), JayRay operates with a remarkably flat but senior-heavy structure. This isn't a junior factory—it's a collective of seasoned practitioners who've chosen boutique over scale. The result? Every client gets principal-level attention, not account manager handoffs.
The traffic data tells a revealing story: 55% direct traffic and 30% organic search. This isn't a company that relies on paid acquisition or viral campaigns. Their audience finds them intentionally—likely through referrals, repeat business, or industry reputation. The 645 monthly visits might seem modest, but the quality of that traffic is exceptional.
- WordPress + Tailwind CSS stack suggests modern, maintainable tech that prioritizes speed over flashy complexity
- Strong direct traffic (55%) indicates exceptional client retention and word-of-mouth growth
- Niche keyword strategy ('Red Canoe Credit Union Advertisement AI') shows they're targeting specific, high-value projects rather than generic traffic
The Boutique Revolution Is Here
In a world where agencies chase scale, JayRay proves that strategic focus and senior talent beat massive teams every time. Their $4M revenue with 23 people isn't a limitation—it's a competitive advantage that lets them move faster, think deeper, and deliver better work than the 200-person agencies drowning in overhead.
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http://jayray.com/wp-content/uploads/2019/03/Chair7.jpg
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JayRay » A Place To Think
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About jayray.com
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Technology Stack
jayray.com uses 10 technologies across their website including Font Awesome, PHP, WordPress, and more.
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jayray.com receives approximately 645 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of jayray.com's traffic comes from .
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