joomla.org
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Joomla: The Open Source Titan in the Shadows
How a 20-year-old CMS quietly commands millions of users and a $28M revenue engine
While WordPress dominates the headlines, Joomla powers a silent empire of 28.4 million monthly visitors with a lean team of just 178 people. This isn't a startup story—it's a legacy giant proving open source can be both free and wildly profitable.
"Joomla proves you can build a $28M business while giving away the core product for free."
The 178-Person Powerhouse
With only 178 employees generating $28.4M in revenue, Joomla operates with remarkable efficiency—about $160K per employee. This isn't a Silicon Valley scaling story; it's a sustainable open-source model where community contributions amplify a small core team's impact. The 52% organic traffic share shows they've mastered SEO without aggressive marketing spend.
The Keyword Strategy That Works
Joomla's keyword dominance is surgical: 'joomla' (38K monthly searches) and 'joomla download' (1.5K) capture intent perfectly. But the real insight is their secondary strategy—owning the broader 'extensions' category (919K monthly searches) while dominating niche terms like 'n3t cookie consent.' They're not just a CMS; they're an ecosystem gateway.
The tech stack tells a modernization story: jQuery and Bootstrap suggest legacy foundations, but Tailwind CSS, DaisyUI, and Ant Design reveal active modernization. Cloudflare protects the infrastructure while Google Analytics and GTM track every visitor. This is a platform evolving in real-time, not resting on 20-year-old laurels.
- 92.6M backlinks vs. 393K monthly visits = massive authority with untapped potential
- 37% direct traffic indicates strong brand recognition and loyal user base
- Trustpilot 3.4/5 rating from 22 reviews suggests room for UX improvement
- Top 100K global rank despite minimal marketing budget
Joomla's Real Innovation Isn't Technical—It's Economic
A $28M revenue engine built on free software, proving that in the open-source world, community scales better than capital
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5 keywordsHow is Joomla's SEO?
Open Graph Image
https://cdn.joomla.org/images/sharing/joomla-org-og.jpg
Meta Tags
Joomla Content Management System (CMS) - try it! It's free!
Joomla! is the mobile-ready and user-friendly way to build your website. Choose from thousands of features and designs. Joomla! is free and open source.
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Reviews (13)
Flexible, Comprehensive, Scalable Web Platform
Joomla is one of the most powerful systems that you can work with and can be used to power everything from simple websites to complex business as well as cloud applications. We've been using Joomla to power some of the worlds biggest websites as well as some very complex apps. A +10 from me for this fabulous piece of software !
A really good and comprehensive CMS
A really good and comprehensive CMS, use for most of my sites.
The world best content management…
The world best content management system. Good job guys!
I love Joomla
I love Joomla! I've been using it for years, and there's plenty of great stuff in there. Can't complain at all. Really love the access levels, the extensibility and how easy it is for me to develop my own solutions.
Tons of templates
Tons of templates. Helpful for setting up a company website
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About joomla.org
Joomla! is the mobile-ready and user-friendly way to build your website. Choose from thousands of features and designs. Joomla! is free and open source.
Company Overview
joomla.org Social Media
Technology Stack
joomla.org uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Joomla
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
joomla.org receives approximately 393.1K monthly visitors and ranks #101,473 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:54 on the site.
The majority of joomla.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about joomla.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit joomla.org directly at https://joomla.org.