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Keelvar: The AI-Native Sourcing Revolution
How a 21-person team is automating procurement with AI-native software
While procurement software giants like SAP Ariba and Coupa build AI features as afterthoughts, Keelvar built an AI-native platform from the ground up. With just 21 employees and $4.5M in revenue, they're proving that focused AI can disrupt enterprise software's most entrenched category.
"Keelvar isn't adding AI to procurement—it's rebuilding procurement around AI."
The Unlikely Competitor
Keelvar's 47% direct traffic (versus 39% organic) reveals a critical insight: this isn't a discovery play. Procurement professionals are bookmarking keelvar.com, typing it directly into their browsers. When a B2B SaaS company has higher direct than search traffic, it signals strong word-of-mouth and product stickiness—rare in procurement software where vendor switching costs are notoriously high.
The Efficiency Playbook
With 14,150 monthly visits and a global rank of #1.7M, Keelvar isn't chasing scale—they're chasing depth. The 21-person team structure (founder Alan Holland, CCO Dylan Alperin, CTO Valentina Roques, plus engineers and finance) mirrors the lean efficiency they sell. Every employee generates roughly $214K in revenue, a metric that would make most enterprise software VCs blush.
The keyword data tells the real story: 'keelvar' (990 monthly searches) outranks 'keelvar login' (290), indicating brand strength over mere utility. But the third keyword—'examples of strategic sourcing strategies in procurement' (200 monthly)—reveals their content strategy is working. They're not just selling software; they're teaching procurement teams how to think strategically.
- AI-native architecture vs. AI-as-feature: Keelvar's tech stack (Vite, Tailwind, modern JS) suggests a fresh build, not legacy patchwork
- Direct traffic dominance: 47% direct traffic signals product-led growth and strong retention in a category known for vendor lock-in
- The 'keevlar' typo trap: 370 monthly searches for the misspelling shows both brand awareness and the challenge of category education
The Lean AI Disruption Thesis
Keelvar proves that in procurement software, focused AI beats broad platforms. Their 21-person team isn't just competing with billion-dollar incumbents—they're outmaneuvering them by building for the AI era, not retrofitting it.
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The AI-Native Strategic Sourcing Software Solution | Keelvar
Keelvar is the leading AI-native strategic sourcing software, automating tenders, optimizing supplier awards, and transforming procurement at scale.
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About keelvar.com
Keelvar is the leading AI-native strategic sourcing software, automating tenders, optimizing supplier awards, and transforming procurement at scale.
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keelvar.com uses 22 technologies across their website including Vimeo, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo
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Google Fonts
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HSTS, reCAPTCHA
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PHP
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Webflow
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jsDelivr
Traffic & Audience
keelvar.com receives approximately 14.2K monthly visitors and ranks #1,771,303 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:37 on the site.
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