kplctv.com
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KPLC: The Local News Titan
How a Southwest Louisiana station dominates with 347K monthly visits
In an era where local journalism is dying, KPLC7News.com is quietly thriving, capturing 347,348 monthly visits from a region that demands hyper-local coverage. This isn't just a TV station website; it's a digital fortress of community information.
"The 56% direct traffic proves they don't just find the news—they own the news."
The Direct Traffic Dominance
KPLC's traffic profile is a masterclass in local brand building. With 56% of traffic coming direct and only 29% from organic search, they've achieved what most digital publishers dream of: a captive audience that types their URL directly into the browser. This isn't accidental SEO—it's decades of broadcast dominance translating into digital loyalty. The 397,659 backlinks are a testament to being the region's definitive news source.
The Southwest Louisiana Fortress
Operating in Lake Charles with 85 employees and $17.4M in revenue, KPLC has built a regional monopoly on information. Their top keyword 'kplc' (12,850 monthly searches) shows brand recognition that transcends digital native competitors. While the data shows 'undefined' countries (likely a tracking artifact), the reality is clear: they dominate a specific geography with an intensity that national chains can't replicate.
The tech stack reveals a modern, efficient operation: Tailwind CSS, Bootstrap, and Vite suggest a focus on speed and mobile performance. However, the keyword data tells a more complex story—beyond the expected 'kplc' searches, they rank for hyper-local queries like 'respiratory illness in louisiana' and 'yereni who got crashed,' showing they're the go-to source for both breaking news and community concerns.
- Revenue per employee: ~$205K (exceptional for local news)
- Traffic concentration: 87.5% from one undefined market (likely Louisiana)
- Brand dominance: 'KPLC' alone drives 12,850 monthly searches
- Modern stack: Using Vite and Tailwind for performance
The Local News Blueprint
KPLC proves that in the digital age, geography still matters—when you own it completely.
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https://gray-kplc-prod.gtv-cdn.com/resizer/v2/https%3A%2F%2Fwebpubcontent.gray.tv%2Fgray%2Farc-fusion-assets%2Fimages%2Ffallback-graphics%2Fkplc.jpg%3Fd%3D535%26mxId%3D00000000?auth=8dfdeec4cf2e94e1c3bd12e9417dd1a7e336a2f0d4c8b27c2c79ef4a8c1338ba&width=1200&height=600&smart=true
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KPLC 7 News | Lake Charles, Louisiana
Local, state and national news for Southwest Louisiana.
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About kplctv.com
Local, state and national news for Southwest Louisiana.
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Technology Stack
kplctv.com uses 14 technologies across their website including Font Awesome, Framer, Amazon S3, and more.
Fonts
Font Awesome
CMS
Framer
Cloud & Hosting
Amazon S3
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
kplctv.com receives approximately 347.3K monthly visitors and ranks #159,130 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:25 on the site.
The majority of kplctv.com's traffic comes from undefined, undefined, .
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