wwltv.com
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WWLTV: The Weather-First Local Media Giant
How a New Orleans station built a digital fortress on trust and utility
In an era where local news is dying, WWLTV.com is quietly building a digital empire by obsessing over one thing: weather. With 1.2M monthly visits and a 52% direct traffic share, this isn't a media company—it's a utility.
"They don't compete for eyeballs—they own the morning routine."
The Weather Moat
While competitors chase viral content, WWLTV dominates search for 'New Orleans weather' (85K monthly searches) and 'WWL TV weather radar' (1K). Their secret? Chris Franklin and Carl Arredondo aren't just meteorologists—they're the city's most trusted voices. When a hurricane hits, WWLTV doesn't report the news; they ARE the news.
The Direct Traffic Power Play
52% direct traffic is unheard of in local media. That means over half a million people type 'wwltv.com' directly or use bookmarks. This isn't SEO luck—it's habit formation. They've positioned themselves as the essential utility, not just another news source. Compare that to the 37% organic search traffic: they're not chasing Google algorithms, they're building a daily ritual.
The data reveals a fascinating pivot: their top keywords aren't 'news' or 'politics'—they're 'Tulane football' (212K searches) and 'New Orleans' (259K). They've become the digital town square where sports, weather, and local identity converge. With 573K backlinks, they've built a domain authority that would make national outlets jealous.
- Utility-first strategy: Weather and sports drive 80%+ of traffic
- Chief Meteorologists are the real stars (Chris Franklin, Carl Arredondo)
- Massive backlink profile (573K) signals deep community integration
- Direct traffic dominance (52%) proves brand loyalty over algorithm dependency
The Unsexy Billion-Dollar Playbook
Build utility, own the routine, and make your meteorologists household names. WWLTV proves that in local media, boring is profitable.
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wwltv.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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wwltv.com receives approximately 1.2M monthly visitors and ranks #48,494 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 3:25 on the site.
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