ksla.com
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The Hyperlocal News Titan of the Ark-La-Tex
How KSLA dominates regional news with 650K monthly visits and a 49% direct traffic moat.
In an era where local news is dying, KSLA News 12 is quietly building a digital fortress in Shreveport. With 650,000 monthly visits and a 49% direct traffic share, this Gray Television station isn't just surviving—it's dominating the hyperlocal news landscape.
"KSLA has achieved what most local news outlets can only dream of: a 49% direct traffic share that acts as a defensive moat against algorithm changes and platform dependency."
The Hyperlocal Dominance Playbook
KSLA's secret isn't breaking news—it's dominating the search intent for 'Shreveport' (27,920 monthly searches) and owning branded keywords like 'news12' (8,050 monthly searches). They've built a local news monopoly where they're not just a source, but THE source. Their 37% organic traffic is backed by 349,286 backlinks, creating a local SEO fortress that competitors can't breach.
The Traffic Moat Strategy
While most local news relies on Facebook shares, KSLA has built a direct relationship with their audience. With 49% direct traffic (compared to 37% organic), they've trained the Ark-La-Tex community to come directly to KSLA.com. This is the holy grail of media: a loyal audience that doesn't need Google to find you. The 93.1% US traffic concentration proves they've conquered their home market completely.
The tech stack reveals a modern, adaptive operation: Tailwind CSS, Bootstrap, and DaisyUI for rapid UI development, Google Analytics for tracking, and a social media presence across TikTok, Twitter, YouTube, Facebook, and Instagram. They're not just a TV station with a website—they're a digital-first media company that happens to broadcast on 12.
- 49% direct traffic (industry-leading for local news)
- 349K+ backlinks (SEO authority in the Ark-La-Tex)
- Dominates 'Shreveport' search with 27K+ monthly searches
- 92 employees generating $18.9M revenue ($205K/employee)
The Local News Blueprint That Actually Works
KSLA proves that in local news, depth beats breadth, and direct relationships beat algorithmic dependence. For founders and investors, this is the model: own your geography, build direct traffic, and monetize loyalty—not clicks.
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Meta Tags
KSLA News 12 | News, Weather, Sports
KSLA News 12 provides your first alert to severe weather and breaking news in Shreveport, Bossier, Marshall, Natchitoches, and Texarkana. It’s the best news you’ll get all day in the Ark-La-Tex.
KSLA News 12
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About ksla.com
KSLA News 12 provides your first alert to severe weather and breaking news in Shreveport, Bossier, Marshall, Natchitoches, and Texarkana. It’s the best news you’ll get all day in the Ark-La-Tex.
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Technology Stack
ksla.com uses 14 technologies across their website including Font Awesome, PHP, Framer, and more.
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Font Awesome
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PHP
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Framer
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Amazon S3
Advertising
DoubleClick Floodlight
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Google Tag Manager, Google Analytics
Traffic & Audience
ksla.com receives approximately 650.0K monthly visitors and ranks #109,537 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 2:54 on the site.
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