nola.com
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NOLA.com: The Digital Soul of New Orleans
How a regional news site commands 5M monthly visits and dominates local search
NOLA.com isn't just a news site—it's the digital heartbeat of New Orleans, where breaking news meets jazz culture and LSU football fandom fuels search traffic. With 5M monthly visits and 5.7M backlinks, it's a masterclass in hyperlocal dominance.
"NOLA.com doesn't chase trends—it owns the search results for everything that defines Louisiana life."
The Search Domination Playbook
Their keyword strategy is brutally effective. 'New Orleans' (259K monthly searches), 'LSU football' (168K), and 'Tulane football' (212K) aren't just topics—they're traffic goldmines. They rank for 'nola' itself with 58K monthly searches, turning brand recognition into a search moat.
The Hyperlocal Flywheel
With 58% direct traffic, NOLA.com has built something rare: a loyal audience that doesn't need Google. This creates a virtuous cycle—direct traffic feeds engagement data, which improves content, which builds loyalty. It's the local news model perfected for the digital age.
What makes this even more impressive is the team size. With just 50 employees generating $5.8M in revenue, NOLA.com achieves a productivity ratio that would make most tech startups jealous. Each employee effectively manages nearly 100K monthly visits.
- Dominates Louisiana search with sports and local news keywords
- 58% direct traffic indicates exceptional brand loyalty
- Leverages sports culture (LSU/Tulane) for massive search volume
- Lean operation: 50 employees, $5.8M revenue
- Tech stack optimized for speed (PWA, Tailwind) and engagement
The Local News Powerhouse Blueprint
NOLA.com proves that depth beats breadth. By owning everything Louisiana—from weather to football to local politics—they've built a digital fortress that national outlets can't penetrate.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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5 keywordsHow is Nola's SEO?
Open Graph Image
https://bloximages.newyork1.vip.townnews.com/nola.com/content/tncms/custom/image/28e2cf88-7bf1-11ec-aa49-ef0476d2564a.jpg?resize=600%2C314
Meta Tags
New Orleans, LA Local News, Breaking News, Sports | NOLA.com | New Orleans News, Sports and Entertainment
Get the latest New Orleans, LA Local News, Sports News; US breaking News. View daily Louisiana weather updates, watch videos and photos, join the discussion in forums. Find more news
nola.com | NOLA.com | New Orleans News, Sports and Entertainment
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About nola.com
Get the latest New Orleans, LA Local News, Sports News; US breaking News. View daily Louisiana weather updates, watch videos and photos, join the discussion in forums. Find more news
Company Overview
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Technology Stack
nola.com uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Amazon S3, Amazon Web Services
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Analytics & Marketing
Segment, Google Tag Manager, Google Analytics
Traffic & Audience
nola.com receives approximately 4.9M monthly visitors and ranks #12,869 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:53 on the site.
The majority of nola.com's traffic comes from undefined, undefined, .
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