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Landfolk: The Anti-Airbnb?
Analyzing the 1,733 Trustpilot reviews and $22M revenue behind the curated holiday home marketplace.
While Airbnb floods the market with endless options, Landfolk is betting that scarcity wins. They've handpicked just enough properties to hit $22.4M in revenue, proving that travelers will pay for curation over chaos.
"Landfolk doesn't compete on inventory size; they compete on the trust that comes from a host who actually loves their home."
The Growth Engine
With 198,706 monthly visits and a 4.7/5 Trustpilot rating, Landfolk is scaling a supply-side moat. Their traffic is 53% organic—meaning travelers are actively searching for 'Landfolk' or 'handpicked cottages' rather than stumbling upon generic vacation rental keywords. This is brand-driven demand, not commoditized search arbitrage.
The Supply Strategy
They aren't chasing global dominance. The top keywords—'luksus sommerhuse i nordtyskland,' 'ferienhaus mieten lofoten'—reveal a laser focus on Northern Europe. By targeting specific, high-intent niches (luxury German summer houses, Lofoten cabins), they avoid the race-to-the-bottom pricing that plagues generic marketplaces.
The tech stack (Tailwind, Vite, PWA) suggests a modern, lean engineering team. With only 88 employees generating $22.4M, that's $254k revenue per employee—exceptional efficiency for a marketplace. They're likely using automation to reduce operational overhead while maintaining the 'handpicked' human touch.
- Curated supply creates pricing power: Average booking values are likely higher than generic platforms.
- Brand moat: 35% direct traffic indicates strong repeat usage and word-of-mouth.
- Niche geography: Dominating Nordics/Germany before expanding avoids dilution.
The Verdict: Quality Over Quantity
Landfolk proves that in a saturated market, being the 'boutique' option isn't just viable—it's profitable. Their $20.2M funding is fueling a strategy that prioritizes margin over market share.
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Traffic & Engagement
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5 keywordsHow is Landfolk's SEO?
Open Graph Image

https://landfolk.imgix.net/static/opengraph.jpg?auto=format&fit=max&w=1200&h=627
Meta Tags
Handpicked holiday homes
Landfolk is the new marketplace for the special holiday homes that are hidden around the country. We have hand-picked every single cottage, where there are proud and passionate hosts, who love their holiday homes, but also like to share it with others.
H1 Tags
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Landfolk
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Activity & Engagement
Contact Information
Reviews (20)
Nothing to complain about
Nice locations, beautiful houses, easy to book. Had a great holiday!
Dear Kate, thank you for your lovely feedback! We are thrilled to hear that you had a great holiday. Since all our holiday homes are hand-picked, we put a lot of heart into ensuring they are in beautiful locations and easy to book. It’s wonderful to know you enjoyed your stay! We look forward to welcoming you back soon. Svenja Guest & Host Care Team at Landfolk
Excellent communication
Excellent communication, reliable and friendly approachable staff. Highly recommend.
Dear Melanie, Thank you so much for your kind words 🌿 We are thrilled to hear that you experienced excellent communication and found our team reliable and friendly. Being approachable and helpful is at the core of what we do, so your recommendation means a lot to us 🙌 Best regards, Camilla Rahbæk Senior Guest & Host Care Expert at Landfolk
I love using landfolk for renting out…
I love using landfolk for renting out my house in Sweden, such excellent customer service and platform!
Dear Lisa, Thank you so much for your kind words! 💚 We absolutely love having you and your Swedish home as part of the Landfolk family. It is our goal to make renting out your house as easy and enjoyable as possible with a strong personal touch. We are thrilled to hear that you appreciate our platform and service 🇸🇪 We look forward to a continued great partnership! Best regards, Camilla Rahbæk Senior Guest & Host Care Expert at Landfolk
Spectacular
Spectacular ! Dare I say that our trip to Norway surpassed our expectations. The chalet we chose was exactly what we were looking for and so well equipped. What a dream
Dear Emelie, Wow, thank you for such a spectacular review! 🤩 It warms our hearts to hear that your trip to Norway surpassed your expectations. We are incredibly proud of our handpicked cabins in Norway, and it sounds like you found the perfect match for your dream vacation. We believe that quality and scenic surroundings are key parts of any holiday. Thank you for choosing Landfolk 🏔️ Best regards, Camilla Rahbæk Senior Guest & Host Care Expert at Landfolk
Regular and clear communication
Regular and clear communication
Dear Jonas, Thank you so much for your feedback 🌿 We are very happy to hear that you experienced regular and clear communication. It is important to us that you feel secure and well-informed, ensuring no unpleasant surprises, so you can simply focus on relaxing and enjoying your holiday 🙌 We hope to see you again soon 😊 Best regards, Camilla Rahbæk Senior Guest & Host Care Expert at Landfolk
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About landfolk.com
Landfolk is the new marketplace for the special holiday homes that are hidden around the country. We have hand-picked every single cottage, where there are proud and passionate hosts, who love their holiday homes, but also like to share it with others.
Company Overview
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Technology Stack
landfolk.com uses 30 technologies across their website including imgix, Font Awesome, HSTS, and more.
Media
imgix
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CDN
cdnjs
Cloud & Hosting
Cloudflare, Vercel
Traffic & Audience
landfolk.com receives approximately 198.7K monthly visitors and ranks #138,400 globally. The website has a bounce rate of 39% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 3:15 on the site.
The majority of landfolk.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about landfolk.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit landfolk.com directly at https://landfolk.com.