lazada.com
Get leads like Lazada — and thousands more
Build targeted lists by tech stack, traffic, and more
Lazada: The $4.4B Giant with a 1.4 Rating
A deep dive into Southeast Asia's most controversial e-commerce player
Lazada isn't just another e-commerce platform—it's a $4.45 billion revenue giant that dominates Southeast Asia with 21,925 employees, yet faces a brutal Trustpilot rating of 1.4/5. This is the story of how scale and user satisfaction can diverge in emerging markets.
"Lazada proves that in emerging markets, brand dominance and customer satisfaction are two completely different battles."
The Traffic Paradox
With 75% direct traffic and only 11% organic search, Lazada has achieved remarkable brand recognition in Southeast Asia. Users aren't discovering them—they're actively seeking them out. Yet, this massive direct traffic (953,856 monthly visits) contrasts sharply with their abysmal 1.4 Trustpilot rating, suggesting a captive audience that's frustrated but has few alternatives.
The Alibaba Effect
Backed by Alibaba, Lazada operates in a region where e-commerce penetration is still exploding. Their tech stack—featuring jQuery, Bootstrap, and Tailwind CSS—suggests a pragmatic approach focused on functionality over cutting-edge innovation. The 383 million backlinks indicate aggressive SEO investment, but the 11% organic traffic reveals they're not winning on search relevance.
The keyword data tells a revealing story: 'lazada' dominates with 945K monthly searches, but regional variations like 'lazada thailand' (49K) and 'lazada api' (900) show fragmented market penetration. The fact that 'lazada career' generates 760 searches monthly suggests strong employer brand awareness, even if customer satisfaction lags.
- Dominant direct traffic (75%) shows strong brand recognition in Southeast Asia
- Massive backlink profile (383M) indicates aggressive link-building strategy
- Trustpilot score of 1.4/5 reveals severe customer satisfaction issues
- Tech stack prioritizes reliability over innovation (jQuery, Bootstrap)
- Revenue of $4.45B suggests scale despite quality concerns
The Scale vs Satisfaction Gap
Lazada demonstrates that in emerging markets, being first and biggest often matters more than being loved
What tech stack does Lazada use?
How much traffic does Lazada get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Lazada's audience located?
Who competes with Lazada?
Device Distribution
What keywords does Lazada rank for?
5 keywordsHow is Lazada's SEO?
Meta Tags
Home
What is Lazada's revenue?
Who competes with Lazada?
Who works at Lazada?
Loading leads...
What do customers think of Lazada?
Lazada Group
Categories
Activity & Engagement
Contact Information
Reviews (20)
I have good experiences so far.
I have good experiences so far. They have good and simple orders tracking system and very easy to use.
fast deliver and fast shipping
fast deliver and fast shipping , keep it on
Please bring a proper UX designer..
Please bring a proper UX designer... Very hard to use!
Scammers and failed deliveries
Lazada should consider filtering sellers for cases of scams. Also, change the delivery couriers.
Advertising is bait and switch.
Advertising is bait and switch. Sellers on Lazada advertise a product coupled with the price of a different cheaper product. This also makes the search function useless. For example - Quest 3 128g is advertised at B16990 but once you open the site you find that the price is for a completely different item from the same shop. Lazada know this happens and seems to support it. If you are not careful you could click and order and end up with the totally incorrect item. Then Lazada will support the shop because they support dishonest and misleading practices. Lack of honesty lack or morals! Do yourself a favour and go somewhere else.
Frequently Asked Questions about Lazada
What is Lazada's Revenue?
How fast is Lazada growing?
How do people interact with Lazada?
How do people find Lazada?
Who uses Lazada?
What technologies does Lazada use?
Who are Lazada's competitors?
What do customers think of Lazada?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Lazada?
Contact Information
Export lazada.com Data
Download the complete tech stack, analytics, leads, and company data for lazada.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About lazada.com
Company Overview
Contact lazada.com
Phone Numbers
Technology Stack
lazada.com uses 8 technologies across their website including HSTS, Google Tag Manager, Google Analytics, DaisyUI, and more.
Security
HSTS
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
AOS, jQuery
Traffic & Audience
lazada.com receives approximately 953.9K monthly visitors and ranks #51,576 globally. The website has a bounce rate of 60% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:15 on the site.
The majority of lazada.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is lazada.com?
What technologies does lazada.com use?
How do I contact lazada.com?
Is lazada.com hiring?
How popular is lazada.com?
Related Searches
This page provides publicly available information about lazada.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit lazada.com directly at https://lazada.com.