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The NCEA Powerhouse: Inside LearnCoach's $0.7M Machine
How a 9-person team built New Zealand's dominant exam prep platform for 90% of schools
While global edtech giants chase billions, a lean New Zealand startup quietly built an exam prep empire that 90% of NZ schools now rely on. LearnCoach isn't just another educational platform—it's a masterclass in focused execution.
"They turned 9 people into a revenue-generating machine while achieving what most 100-person startups fail to do: dominate a national market."
Surgical Market Focus
LearnCoach didn't try to be the next Khan Academy. They obsessed over one thing: NCEA (New Zealand's National Certificate of Educational Achievement). With 2,500+ video tutorials covering 80 standards, they've built an unassailable moat in their home market. This isn't a feature—it's a fortress. While competitors spread thin across multiple curricula, LearnCoach mastered the art of depth over breadth.
The 90% Adoption Engine
The most staggering metric isn't the $0.7M revenue—it's that over 90% of NZ schools have teachers using LearnCoach. That's not market penetration; that's market saturation. Achieved by a team of just 9 people, this represents a fundamental insight: when you solve a painful problem for a specific audience better than anyone else, distribution becomes inevitable.
The tech stack tells its own story—jQuery, Tailwind CSS, Bootstrap, and AWS CloudFront. This isn't a VC-funded rocket ship burning cash on fancy frameworks. It's a pragmatic, battle-tested stack chosen for reliability and speed. The focus is on delivering content, not chasing shiny objects. This discipline shows in their bottom line: profitable growth without external funding.
- Zero funding rounds, yet profitable at $0.7M revenue with just 9 employees
- 90% of NZ schools use their platform—near-total market saturation
- 2,500+ tutorials covering 80 NCEA standards = complete curriculum coverage
- Founder-led with technical co-founders (David & Mark Cameron) still at the helm
- Terms & Conditions updated monthly—shows active, ongoing product development
The Unsexy Truth About Winning
LearnCoach proves that boring, focused execution beats flashy disruption. They didn't reinvent education—they just made it better for one specific audience, and now they own it.
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Learn from 2500+ video tutorials and practice questions for 80 NCEA standards. LearnCoach covers everything you need to master NCEA and get your best results ever!
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About learncoach.co.nz
Learn from 2500+ video tutorials and practice questions for 80 NCEA standards. LearnCoach covers everything you need to master NCEA and get your best results ever!
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learncoach.co.nz uses 14 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
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learncoach.co.nz receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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