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Levels.fyi: The Salary Transparency Revolution
How a 33-person team built the definitive tech compensation database and changed hiring forever
In an industry where salaries were whispered secrets, Levels.fyi turned compensation into public knowledge. With 300k+ salaries and 2.9M monthly visitors, they've become the de facto standard for tech workers to know their worth—and demand it.
"They didn't just build a salary calculator—they weaponized transparency to shift power from companies to candidates."
The Silent Revolution
With 50% direct traffic and 63k monthly searches for 'levels fyi' alone, the platform has achieved what every SaaS startup dreams of: becoming a verb. Engineers don't say 'check the salary data'—they say 'check Levels.' The 4.7/5 Trustpilot rating from 30 reviews reflects not just utility, but a community that feels seen.
Growth Through Trust
The 646,061 backlinks tell a story of organic dominance. When Google, Meta, and Amazon employees (the top 3 search terms) consistently upload their compensation data, it creates a flywheel: more data → more trust → more submissions → better data. The 44% organic search traffic proves they've built SEO moats around specific company queries that no recruiter can replicate.
What makes Levels.fyi uniquely powerful is their dual-sided marketplace model. On one side, they aggregate employee data (anonymized but verified). On the other, they provide tools for negotiation, leveling, and career planning. This creates a network effect where the value compounds with each new salary entry, making it increasingly difficult for competitors to catch up.
- Built by engineers, for engineers—authenticity baked into the product DNA
- The 'Levels' terminology became industry standard, referenced in job offers and compensation discussions globally
- Strategic focus on top-tier tech companies first (FAANG) created a high-value beachhead before expanding
- Revenue model likely includes enterprise tools and premium features, though funding isn't publicly disclosed
The Transparency Playbook
Levels.fyi proved that in the age of information asymmetry, the platform that gives away the most valuable data wins the biggest moat. They've turned what was once a company's greatest negotiating advantage—salary secrecy—into their own competitive weapon.
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Levels.fyi | Salaries & Tools to Level Up Your Career
Search 300k+ salaries for different companies, job titles, career levels, and locations. Explore our tools to help you get paid more!
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Reviews (20)
Exceptional support
I worked with Levels during a critical career transition and cannot recommend them highly enough. From the very first call, my coach brought a calm, structured, and deeply knowledgeable approach to what was a high-stakes, complex situation. I was evaluating competing opportunities, negotiating compensation at a senior level, and trying to time everything carefully to protect myself professionally. Levels helped me think through not just what to ask for, but how and when to do it — which made a huge difference. What stood out most was how practical and realistic the guidance was. There was no generic advice or pressure to “push just to push.” Instead, the coaching was grounded in real market data, pattern recognition from similar negotiations, and a strong understanding of how large tech companies actually operate. That gave me confidence at moments where it would have been very easy to second-guess myself. As a result, I ended up with a materially better outcome than I would have achieved on my own — both financially and in terms of overall clarity and peace of mind. The support went beyond comp numbers and extended into decision-making, communication strategy, and timing, which was invaluable. If you’re navigating a senior-level offer, competing opportunities, or a complex transition and want thoughtful, experienced guidance, Levels is absolutely worth it.
Achieved a 10% increase on my base salary offer
If you are an experienced negotiator, you may not benefit much from this service. But if you’re not — and let’s face it, many of us aren’t — I’d hands-down recommend this service. For me personally, I was able to achieve a 10% increase on my base salary offer. I also found having an experienced recruiter in my corner when negotiating salary to be a game-changer. Highly recommended!
Can’t recommend Levels.fyi enough!
I can’t recommend Levels.fyi enough. I was nervous about negotiating and had no idea what to say or how far to push. My coach Randy walked me through the whole process, gave me the confidence I needed, and in the end I landed an increase in overall compensation plus equity. The best part was how personal and supportive it felt—they really had my back. Honestly, everyone should use Levels.fyi when negotiating for a job. Don’t settle for less!
Ryan has been such a legend as a coach
Ryan has been such a legend as a coach, really guiding me through the ins and outs of the offer negotiation process. His deep market knowledge and wealth of experience gave me a real boost of confidence when I was chatting with the recruiter. Thanks to Ryan’s amazing help, I managed to secure a fantastic bump in my total compensation. Couldn't have done it without him!
Thoughtful and detail oriented service - highly recommend!
Worked with Tina and she was amazing! To be honest I was initially a little skeptical about how effective a service like this could be and have always been scared of the negotiating process in general. However they really surprised me by thoroughly collecting key details about my exact situation, assessing my chances and being brutally honest, and giving me confidence about what would be reasonable to negotiate for and also shared often overlooked tips about the whole process. The level of thoughtfulness and attention to detail they put in really surprised me. Waiting for them to expand to more industries and would highly recommend to anyone!
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About levels.fyi
Search 300k+ salaries for different companies, job titles, career levels, and locations. Explore our tools to help you get paid more!
Company Overview
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levels.fyi uses 27 technologies across their website including Font Awesome, Google Fonts, Okta, Contentful, Wix, and more.
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Font Awesome, Google Fonts
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Okta
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Contentful, Wix, Squarespace
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Cloudflare
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CookieYes
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Traffic & Audience
levels.fyi receives approximately 3.0M monthly visitors and ranks #12,525 globally. The website has a bounce rate of 30% with visitors viewing an average of 8.0 pages per visit. Users spend an average of 2:43 on the site.
The majority of levels.fyi's traffic comes from undefined, undefined, .
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