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LogicSource: The B2B Sourcing Giant You've Never Heard Of
$80M revenue, 369 employees, and a 3.8M global rank. The quiet powerhouse in procurement tech.
In the shadow of flashy SaaS unicorns, LogicSource is quietly rewriting the rules of B2B procurement. With $80.6M in revenue and a team of 369, this isn't a startup—it's a proven machine built for scale.
"LogicSource proves that in B2B services, you don't need to be top of search—you just need to be the only one that matters to your clients."
The Enterprise Trust Paradox
With 47% of traffic coming directly, LogicSource isn't playing the SEO game. They're playing the relationship game. Enterprises don't Google 'procurement solutions'—they call the firm their CFO already trusts. This is a classic enterprise moat: the harder you are to find, the more valuable you are to those who do.
The $49M Bet on Hybrid Procurement
LogicSource isn't just software. They've raised $49.3M to build a hybrid model: technology *and* services. While competitors like Coupa or SAP sell licenses, LogicSource embeds experts into client workflows. This is a high-margin, sticky, and capital-intensive play—explaining why they need funding despite $80M+ revenue.
The traffic data reveals a stark reality: 81.6% of visitors come from an 'undefined' country (likely the US, but obscured). This isn't a global brand; it's a North American powerhouse. Their keywords—'logic source', 'logicsource inc'—are navigational, not discovery. People aren't searching for a solution; they're searching for *the* brand. That's a sign of maturity, not obscurity.
- Founder-led by David Pennino, signaling deep domain expertise and long-term vision.
- Tech stack is pragmatic (jQuery, Bootstrap), not trendy—built for reliability, not developer ego.
- Leadership is procurement-heavy (ex-CPOs, Supply Chain VPs), not sales-led—product-market fit is baked in.
The Unsexy Giant That Wins
LogicSource is a lesson in B2B strategy: dominate a niche, build trust, and let revenue compound. Investors should watch for a liquidity event; founders should study their hybrid model.
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LogicSource | Sourcing and Procurement Solutions
LogicSource is reinventing sourcing and procurement. Learn how our services and technology solutions help companies buy better and become more profitable every day.
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About logicsource.com
LogicSource is reinventing sourcing and procurement. Learn how our services and technology solutions help companies buy better and become more profitable every day.
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logicsource.com uses 21 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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logicsource.com receives approximately 4.5K monthly visitors and ranks #3,897,890 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.
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