logrock.com
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Logrock: The Truck Insurance SaaS Scaling Up
A $700K ARR startup disrupting a $300B industry with 18 employees
In an industry dominated by brokers and legacy paperwork, Logrock is betting that truckers want speed, not sales calls. With just 18 employees and a domain name that sounds like a rock band, they're carving out a niche in the $300B commercial trucking insurance market.
"Logrock isn't selling insurance—they're selling the absence of insurance headaches."
The Founder's Playbook
Hunter Yaw, CEO & Co-Founder, is building a classic SaaS playbook: verticalize a massive, fragmented industry. With just $700K in revenue but 27% direct traffic (unusually high for a niche B2B play), they're capturing intent from truckers who've already heard of them. That's not SEO—that's word-of-mouth in an industry that runs on CB radios and truck stop chatter.
The Traffic Paradox
Here's the weird part: 100% of their traffic comes from 'undefined' regions, and their top keyword is 'logrock' itself (570 monthly searches). This suggests either a data issue or a brand that's outpacing its organic footprint. Meanwhile, they rank for hyper-specific queries like 'what premium can I activate FMCSA with'—exactly the questions that keep truckers awake at night.
Their tech stack is unpretentious—jQuery, Bootstrap, Tailwind CSS—proving that in B2B SaaS, shipping beats polish. They're not trying to be a unicorn; they're trying to be the default insurance platform for box trucks and semis.
- SaaS model in a broker-dominated industry
- 19% organic traffic suggests paid/word-of-mouth dominance
- Hyper-specific keyword targeting (FMCSA compliance queries)
- Minimalist tech stack focused on speed over flash
The Bottom Line
Logrock is a quiet, profitable wedge in a noisy market. They're not chasing scale—they're chasing the 100,000 truckers who hate paperwork more than they hate their insurance premiums. If they can keep the direct traffic growing, they might just own the trucking insurance conversation before the giants wake up.
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Meta Tags
Logrock: The Easiest Way to Get Truck Insurance.
From box trucks to semis, logrock helps you get truck insurance fast! Compare quotes and receive expert consulting for commercial truck insurance.
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About logrock.com
From box trucks to semis, logrock helps you get truck insurance fast! Compare quotes and receive expert consulting for commercial truck insurance.
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Technology Stack
logrock.com uses 23 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
Complianz
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Traffic & Audience
logrock.com receives approximately 3.1K monthly visitors and ranks #6,407,452 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:02 on the site.
The majority of logrock.com's traffic comes from .
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