ls2group.com
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The Midwest's Quiet Powerhouse
How LS2group built a $13.9M bipartisan machine in the heart of Iowa
In a world obsessed with coastal tech bubbles, LS2group operates from a different playbook entirely. They've built a $13.9M bipartisan firm in Des Moines by mastering the art of quiet influence over viral moments. Their secret? Treating public relations as a strategic asset, not a vanity metric.
""Impossible is not in our vocabulary" — and with 66 employees generating nearly $14M, they're proving it daily."
The Bipartisan Sweet Spot
While most agencies cling to ideological silos, LS2group's bipartisan model isn't just branding—it's a revenue multiplier. Their Des Moines headquarters positions them perfectly between Washington's influence networks and the Midwest's pragmatic business culture. This geographic and political neutrality allows them to service clients across the spectrum without triggering the polarization fatigue that plagues coastal firms.
The 2,180 Visits Paradox
Here's what founders should notice: LS2group's 2,180 monthly visits seem modest until you see the quality signals. Their top keyword is "courtney ryan" with 4,170 monthly searches—suggesting they're building personal brands for key people. With 50% organic traffic, they're not chasing scale; they're attracting the right clients through authority, not volume. This is the difference between a transactional agency and a strategic partner.
The tech stack tells its own story. While they use standard tools like jQuery and Bootstrap, the presence of OpenCart suggests e-commerce capabilities—likely for clients needing integrated digital solutions. But the real insight is what's missing: no heavy marketing automation, no aggressive retargeting pixels. This isn't a firm chasing leads; it's one that attracts them.
- Revenue per employee: ~$210K—exceptional for a PR firm
- Traffic quality over quantity: 50% organic, 33% direct (high intent)
- Geographic arbitrage: Midwest costs, DC influence, national reach
- Bipartisan positioning as competitive moat
The Anti-Agency Playbook
LS2group proves that in PR, influence beats impressions every time. Their model isn't scalable in the traditional sense—it's relationship-dense, geographically strategic, and politically nuanced. For founders building in regulated industries or B2B services, this is the blueprint: build depth, not breadth. Be the firm that gets called when it matters, not when it's trendy.
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LS2group - Public Relations, Public Affairs, Marketing Firm in Des Moines, IA
We are LS2group, a bipartisan public relations, marketing, and government and public affairs firm in Des Moines, Iowa, the Midwest, and Washington, D.C.
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About ls2group.com
We are LS2group, a bipartisan public relations, marketing, and government and public affairs firm in Des Moines, Iowa, the Midwest, and Washington, D.C.
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ls2group.com uses 20 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Vimeo
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reCAPTCHA
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ls2group.com receives approximately 2.2K monthly visitors and ranks #6,579,292 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:43 on the site.
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