mainehousing.org
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Maine's Housing Lifeline: A Data Deep Dive
How a state agency leverages digital reach to tackle housing affordability
In the shadow of the opioid crisis and housing crunch, MaineHousing.org operates as a digital lifeline for 73,906 residents monthly. This isn't just a government website—it's a tech-enabled service delivery platform managing $27M in revenue with just 130 employees.
"They're not just providing housing—they're providing housing literacy through search engines."
The SEO-First Government Agency
MaineHousing.org achieves what most gov sites fail at: 46% organic traffic. Their secret? They answer specific, desperate queries. When someone searches 'can battery operated smoke alrms be used in a rental home in waterville maine' (310 monthly searches), they're there. This isn't bureaucracy—it's micro-targeted civic service.
The Digital-Physical Bridge
With 130 employees serving 73K monthly visitors, they achieve a 568:1 ratio of digital reach to staff. Their tech stack—jQuery, Tailwind, Bootstrap—shows they're building for accessibility, not flash. Facebook and Instagram presence suggests they're meeting vulnerable populations where they are: on social media, not in government buildings.
The keyword strategy reveals their true mission. 'Mortgage calculator maine' (1,100 monthly searches) and 'liheap application maine' (300 searches) show they're serving both aspiring homeowners and those in energy poverty. They're not just housing authorities—they're financial advisors for the economically vulnerable.
- Revenue of $27.3M with 130 employees = $210K per employee—lean for government
- 47% direct traffic indicates strong brand recognition and repeat usage
- Top keyword 'housing authority' (6,330 monthly searches) dominates local intent
- Social presence on Facebook/Instagram suggests modern outreach strategies
The Unsung SaaS of Public Service
MaineHousing.org proves that government digital services can be data-driven, accessible, and remarkably efficient—without the startup hype.
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About mainehousing.org
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mainehousing.org Social Media
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Technology Stack
mainehousing.org uses 15 technologies across their website including AccessiBe, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
HSTS
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Facebook Pixel
Traffic & Audience
mainehousing.org receives approximately 73.9K monthly visitors and ranks #353,671 globally. The website has a bounce rate of 32% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:13 on the site.
The majority of mainehousing.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about mainehousing.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mainehousing.org directly at https://mainehousing.org.