manucurist.com
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The Vegan Nail Polish Unicorn
How Manucurist hit $13.6M revenue by disrupting the $100B beauty industry with green tech.
In an industry saturated with toxic chemicals and greenwashing, Manucurist isn't just selling nail polish; they are engineering a biological alternative. With a cult following of nearly 1.2 million monthly visitors, they have turned a niche product into a mainstream movement.
"They aren't just selling a product; they are selling a 'clean' identity to a generation that refuses to compromise on values."
The Green Flash Revolution
Manucurist's breakthrough wasn't just removing toxins—it was reinventing the application. Their 'Green Flash' LED system offers the durability of semi-permanent polish without the damage, using 84% bio-sourced ingredients. This tech-first approach to beauty has driven their direct traffic to a dominant 47%, indicating a brand so strong that users bypass search engines entirely to reach them.
Community-Led Growth
With over 30,000 Trustpilot reviews and a massive presence on TikTok and Instagram, Manucurist has bypassed traditional advertising. Their strategy relies on user-generated content and a 'green' ethos that resonates deeply with Gen Z and Millennials. The brand's social footprint isn't just vanity metrics; it's a direct pipeline to their 40% organic search traffic, fueled by branded queries like 'manucurist green flash'.
The company's tech stack reveals their digital maturity. Utilizing PWA (Progressive Web App) technology, Tailwind CSS, and Vite, the site is optimized for speed and mobile conversion. This isn't a legacy e-commerce site; it's a modern, performance-driven platform designed to handle high-volume traffic with a frictionless user experience.
- Tech-Enabled Beauty: Utilizing PWA and modern JS frameworks for a seamless app-like experience.
- Sustainable Supply Chain: 84% bio-sourced ingredients with a rigorous '9-free' and cruelty-free standard.
- Direct-to-Consumer Dominance: 47% of traffic is direct, signaling exceptional brand recall and loyalty.
- Global Reach: Strong traffic concentrations in key Western markets, with France as the stronghold.
The Future of Beauty is Biological
Manucurist proves that sustainability and profitability are not mutually exclusive.
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Open Graph Image
http://www.manucurist.com/cdn/shop/files/share-manucurist-img.jpg?v=1642537873
Meta Tags
Manucurist | Vernis et Vernis LED Vegan et Bio-sourcé
Découvrez notre collection de vernis naturels composé à 84% d'ingrédients bio-sourcés. Manucurist responsable. Vernis green & Green Flash - Vegan, 9 free and cruelty free. Alternative au semi-permanent
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Reviews (20)
The only nail care brand I use
I am fan of Manucurist products, usually bought from a local store. This time I wanted to order more things from them online and the order delivery was a bit slow due to it being delivered via postal service and the snowy days in all Europe, so it would be nice to be able to pay for an additional delivery option with a courier. But I am satisfied with the products and how they were packaged. No complaints.
Excellent customer experience
I’ve heard very good references and I’m really looking forward to trying their products. Excellent customer support and attention! I received a broken bottle and it was replaced immediately, free of charge, without any hassle, and they even included a gift..
Very happy
I received my order pretty fast, and the colors are beautiful. The swatches are very accurate. I will definitely buy more.
The customer support is friendly and…
The customer support is friendly and helpful. Love the products from the green line. Quality is excellent!
Sofia!!⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️ Sofia was very helpful and kind. She communicated clearly and made everything easy from start to finish. I really appreciated her help. Thank you, Sofia!
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About manucurist.com
Découvrez notre collection de vernis naturels composé à 84% d'ingrédients bio-sourcés. Manucurist responsable. Vernis green & Green Flash - Vegan, 9 free and cruelty free. Alternative au semi-permanent
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Technology Stack
manucurist.com uses 33 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Contentful, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CMS
Contentful
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
Microsoft Ads, TikTok Pixel, Facebook Pixel
Traffic & Audience
manucurist.com receives approximately 1.2M monthly visitors and ranks #42,682 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:24 on the site.
The majority of manucurist.com's traffic comes from undefined, undefined, .
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