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The Martech Fixer: McGaw's Full-Funnel Playbook
How a 25-person agency is optimizing the revenue stack, one broken funnel at a time.
Marketing stacks are broken. They're bloated, disconnected, and leaking revenue. McGaw isn't just another agency; they are the surgeons operating on the martech stack to stop the bleeding. With a laser focus on full-funnel optimization, they turn chaotic data into predictable growth.
"They don't just implement tools; they architect revenue engines. The data proves it."
The 'Segment vs Hightouch' Dominance
McGaw's SEO strategy is ruthlessly targeted. They don't chase vanity keywords; they capture high-intent decision-makers at the comparison stage. Ranking #1 for 'segment vs hightouch' (120 monthly volume) positions them as the impartial authority before the prospect even picks a vendor. It's a masterclass in bottom-of-funnel content.
Technical Rigor Meets Strategy
The tech stack reveals their dual nature. They leverage standard tools like jQuery and Tailwind CSS, but the presence of Vite and Priority Hints shows a commitment to modern performance. They aren't just writing copy; they are engineering the digital experience. This technical depth allows them to diagnose issues that traditional agencies miss entirely.
Traffic sources tell a story of trust. With 40% direct traffic, nearly half of their visitors know exactly who they are before arriving. This isn't cold traffic; it's the result of Dan McGaw's aggressive personal brand and the agency's reputation for fixing complex, high-stakes martech problems.
- Niche Dominance: Capturing high-value 'vs' keywords to intercept buying decisions.
- Founder-Led Brand: High direct traffic signals strong thought leadership.
- Full-Funnel Focus: Moving beyond top-of-funnel awareness to actual revenue attribution.
The Bottom Line
For founders and investors tired of martech bloat, McGaw represents the shift from 'marketing spend' to 'revenue infrastructure.' They are the fixers the industry desperately needs.
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McGaw | Full-Funnel Optimization and Modern Martech Agency
We help marketing leaders grow revenue with full-funnel optimization and modern martech. Optimize your full customer journey - from first visit to repeat purchase - and make your martech work the way it should.
McGaw | Unblock Your Growth
McGaw specializes in streamlining marketing technology stacks to optimize customer journeys and drive revenue growth. Our services include tech stack integration, marketing analytics, funnel optimization, and product analytics.
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About mcgaw.io
We help marketing leaders grow revenue with full-funnel optimization and modern martech. Optimize your full customer journey - from first visit to repeat purchase - and make your martech work the way it should.
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mcgaw.io uses 32 technologies across their website including Wistia, Adobe Fonts, HSTS, and more.
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HSTS
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Sentry
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PHP
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mcgaw.io receives approximately 13.3K monthly visitors and ranks #1,828,253 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
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