mdacne.com
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The $300k Acne Startup With 5 Employees
How MDacne built a high-margin, direct-to-consumer dermatology empire with minimal headcount.
In an industry dominated by pharmaceutical giants and expensive dermatologist visits, MDacne is quietly proving that lean, algorithm-driven personalization can win. They've built a $300k revenue machine with just 5 employees, turning skin care into a scalable software product.
"They're not selling skincare. They're selling the algorithm that prescribes it."
The Personalization Paradox
MDacne's core value proposition is hyper-personalization via a skin quiz. Yet, their top keyword is simply 'mdacne'—1,770 monthly searches. This indicates strong brand recall and repeat business, suggesting their customized kits are actually working for users. They've turned a commodity (acne cream) into a subscription service with 39% direct traffic, a loyalty metric most D2C brands envy.
The Traffic Mismatch
With 226k monthly visits, their revenue ($300k) implies a Customer Lifetime Value (LTV) that defies industry averages. However, the data reveals a curious gap: 55.8% of traffic comes from 'undefined' regions. This suggests either aggressive international expansion or potential bot traffic skewing analytics. For a health product, regulatory compliance in these 'undefined' markets could be their biggest hidden risk or untapped opportunity.
The tech stack reveals a pragmatic approach. They use OpenCart (an e-commerce platform) rather than a custom build, jQuery and Bootstrap for rapid frontend development, and Hotjar for user behavior tracking. This isn't a bleeding-edge tech company; it's a lean operation optimized for conversion and user experience over technical flashiness. The inclusion of New Relic suggests they take uptime and performance seriously—a necessity for a subscription-based service.
- Micro-Team Efficiency: $60k revenue per employee is exceptional for a bootstrapped health startup.
- Brand Dominance: 'MDacne' is their own top search term, beating out generic acne keywords.
- Social Proof Engine: 5,241 Trustpilot reviews create a massive barrier to entry for competitors.
- Influencer Leverage: Active TikTok/Instagram presence with a dedicated Influencer Marketing Manager signals a modern growth strategy.
The Future is Lean
MDacne proves you don't need a massive team or VC funding to disrupt healthcare—you just need a working algorithm and a direct line to the customer.
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Meta Tags
MDacne - Get Clear Skin with a Custom Acne Treatment
Effective acne treatment made for you. Clear your skin with a customized, dermatologist-formulated acne treatment kit. Start Your Treatment.
MDacne - Effective acne treatment made for you
Clear your skin with a customized, dermatologist-formulated acne treatment kit. Start Your Treatment.
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Reviews (20)
Very good my acne’s are starting to fade
Very good my acne’s are starting to fade
Amazing results black heads gone…
Amazing results black heads gone magical and skin feels more smooth.
We appreciate your feedback, Najem. We are delighted to hear that you are experiencing amazing results, with blackheads gone and smoother skin. We are glad that you are happy with the improvements. Your trust means a lot to us, and we look forward to supporting you on your continued journey with MDAcne. For personalized guidance and medical consultation, our experts are available at [email protected].
My daughter's face has almost…
My daughter's face has almost completely cleared up after using the 3 tubes. Also her back acne has completely went away from using the body acne formula.. We are believers in this product.
We appreciate your feedback, Lone Grove. We are delighted to hear that your daughter’s face has almost completely cleared up and that her back acne has fully resolved with the body acne formula. We are glad that you are seeing such positive results and that you believe in the product. Your trust means a lot to us, and we look forward to supporting you and your family on your continued journey with MDAcne. For personalized guidance and medical consultation, our experts are available at [email protected].
Nice product
Nice product
Thanks for your feedback, Nurudeen! We’re glad you’re enjoying the product and seeing results. Our team is always here to support you on your skincare journey. Our team is happy to help! You can email us at [email protected].
Working good on clearing up my skin.
Working good on clearing up my skin.
We really appreciate you sharing your experience, Ashanti! It’s wonderful to know our product is working well for you and helping to clear your skin. Please don’t hesitate to contact us if you ever need guidance or support. Have questions or need help? Reach us anytime at [email protected].
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About mdacne.com
Effective acne treatment made for you. Clear your skin with a customized, dermatologist-formulated acne treatment kit. Start Your Treatment.
Company Overview
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Technology Stack
mdacne.com uses 23 technologies across their website including Wistia, HSTS, Ruby on Rails, and more.
Video
Wistia
Security
HSTS
Backend Frameworks
Ruby on Rails
CDN
jsDelivr
Advertising
DoubleClick Floodlight, Snapchat Pixel, Pinterest Tag, TikTok Pixel +2 more
Customer Support
Intercom
Traffic & Audience
mdacne.com receives approximately 226.6K monthly visitors and ranks #188,124 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:54 on the site.
The majority of mdacne.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about mdacne.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mdacne.com directly at https://mdacne.com.