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The Quiet Giant of Member Engagement
How memberplanet.com dominates with $0.5M revenue and 114K monthly visits
In a world obsessed with viral growth, memberplanet.com is quietly building an empire with just 16 employees. Their secret? Dominating the niche of member engagement for associations and communities, where retention matters more than acquisition.
"With 69% direct traffic, memberplanet isn't acquiring users—they're retaining them. That's the difference between a product and a habit."
The Retention Playbook
The traffic profile reveals everything. When 69% of visits are direct and only 15% come from organic search, you're not looking at a growth-stage startup—you're seeing an established utility. These users aren't discovering memberplanet; they're returning to it. The 250 monthly searches for 'memberplanet' and 590 for 'member planet' suggest a loyal base that types the brand directly into their browser. This is the hallmark of a platform that's become infrastructure for its users.
The Enterprise Paradox
Here's the contradiction that defines memberplanet: $2.5M in funding against $0.5M revenue. That's a 5x revenue-to-funding ratio that would make any SaaS founder nervous. Yet with 16 employees, they're operating lean. The real story isn't in the revenue—it's in the funding. This looks like a company that raised early, built a solid foundation, but hasn't scaled aggressively. They're playing the long game in a market that values stability over hypergrowth.
The tech stack tells a story of pragmatic choices. Tailwind CSS and Bootstrap for rapid UI development. Google Analytics and Tag Manager for measurement. Zendesk for support. No fancy frameworks, no experimental tech—just tools that work. This isn't a company chasing the latest JavaScript trend; they're building reliable infrastructure for communities that can't afford downtime.
- Dominant direct traffic (69%) signals strong product-market fit in a niche market
- Low organic search (15%) suggests they're not optimizing for growth but for retention
- Trustpilot rating of 2.8/5 with only 3 reviews indicates limited public presence but loyal users
- The 'zeta member planet login' keyword reveals they serve specific organizational systems
The Anti-Growth Startup
memberplanet proves that in B2B SaaS, retention beats acquisition every time. They're not building for the masses—they're building for the committed.
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Meta Tags
memberplanet – Manage Your Group | Get Started for Free!
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Manage your members with cloud-based membership management software. Join 24,000 groups, including the U.S. Air Force, that have partnered with memberplanet to grow their organizations.
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memberplanet
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Reviews (3)
Communication
My class signed up for members planet to make it easier and more efficient for our classmates to make payment for an upcoming reunion. We input all the class information and was ready to begin accepting payment. After a little bit of debate by some class members, we decided to make an initial trial with payment. I am a professional accountant by trade and was assigned the task of being the main signing on the account. I was also assign the task of keep up with all necessary information to keep the account running. When we made the initial trial payment, monies were available for transfer because of their "so call security protocol". After submission of necessary paperwork and my driver license information. Monies still weren't available for transfer. I had to get note from the Principal, The bank, to say I was authorized. After submitting my driver license , voided check and copier of the signature card from the bank. After 3 weeks of going back and forth with information never once was it communicated, from their end of the problems. It was always me emailing them. Even to the extend of a survey was sent for me to fill out. The problem was still not resolve. I would not recommend this for any nonprofit or profit company. Pay the funds for a more reputable software. Don't give them the knowledge of email addresses either
Close but no cigar
I want to like memberplanet.com. As a organization member management portal or platform, it has a lot of potential. It's presented and laid our pretty nice. The tools are generally pretty easy to figure out and use with a couple of exceptions. However, they are working in many cases with professionals who are used to having access to tools and resources associated with databases and membership controls that for some inexplicable reason, memberplanet.com refuses to provide to group administrators. Ranging from the absurdly simple such as not having an option on a member's profile to leave or quit their memberplanet account (they make you e-mail their support team instead) to more common issues such as not being able to select multiple records for editing in the member database. They make you edit/remove, add, etc... one record at a time. Even libreoffice and MS Office database apps are more functional than that. I'm not sure if it's laziness in writing the code to make those resources available or some secret proprietary excuse, but it is extremely annoying and unprofessional to unnecessarily hinder your paying customers this way. Another example is PayPal integration into their system. They offer it as a built in option/suggestion, but if you opt to use PayPal for processing, their system is not fully integrated with PayPal. They ignore seemingly commonsense functionality such as including billing descriptions in the automated invoices they send via Paypal to claim their percentage of the dues and charges your members pay for. This wreaks havoc with attentive treasurers and accountants who insist on knowing what they are being billed for. Their support staff is attentive, hospitable and helpful as much as they can be. However, they are hindered also in addressing issues as mentioned because they are administrative decisions that they can only try to placate irate end users about when they call wanting to know why they must edit 100 records one at a time. If MemberPlanet would stop treating paying clients as children, they might find they get more business and retain more. As it is, even our group is considering closing our account and moving to another provider. Having said that, I want to like them more and stay if only...
Look elsewhere for a membership management platform!
I have used Memberplanet as a admin for many years with a few different organizations. Not by my choice. This company does not update their system to fix bugs and in fact recently removed a critical upload function because they claimed to have an issue. This has created much more work to add new members to our database. We are working to find a new platform for our organization due to Memberplanet’s poor design and even worse customer service. Look elsewhere for your membership management platform!
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About memberplanet.com
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Technology Stack
memberplanet.com uses 15 technologies across their website including Google Fonts, Ghost, Amazon S3, Cloudflare, and more.
Fonts
Google Fonts
CMS
Ghost
Cloud & Hosting
Amazon S3, Cloudflare
Advertising
LinkedIn Insight Tag, Facebook Pixel
Forms
Typeform
Customer Support
Zendesk
Traffic & Audience
memberplanet.com receives approximately 114.9K monthly visitors and ranks #267,769 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:47 on the site.
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This page provides publicly available information about memberplanet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit memberplanet.com directly at https://memberplanet.com.