mensura.be
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The Wellness Profit Engine
How a Belgian health insurer quietly dominates the corporate wellness market
While most insurers focus on risk mitigation, Mensura has engineered a scalable model that turns employee well-being into direct corporate revenue. They're not just selling policies—they're selling productivity.
"Mensura has weaponized employee wellness data into a B2B revenue stream that most insurers can't replicate."
The Growth Flywheel
Their traffic reveals a sophisticated acquisition loop. With 59% organic search traffic and branded terms like 'mensura brevet secouriste' (290 monthly searches) and 'mensura beeldschermwerk' (140 monthly searches), they've embedded themselves into Belgian corporate workflows. The search volume isn't for insurance—it's for compliance training and occupational health services.
The B2B2C Playbook
Mensura operates at the intersection of finance and healthcare, but their true innovation is the B2B2C model. By targeting employers (the buyer) with wellness-as-a-service, they bypass the traditional insurance friction. Their 836 employees service a $235M revenue machine—roughly $281K per employee—indicating high-value corporate contracts rather than mass-market individual policies.
The tech stack tells the story of a modern platform business. Tailwind CSS, Vite, and Google Tag Manager suggest a product-first approach, while the absence of traditional insurance tech stacks (no legacy mainframes) implies they've built a digital-native platform. This isn't a legacy insurer with a website—it's a tech company that happens to sell insurance.
- Dominates Belgian corporate wellness with 86.2% traffic concentration in home market
- Search intent reveals occupational health, not personal insurance
- High revenue-per-employee ($281K) signals premium B2B contracts
- Modern tech stack suggests scalable digital platform vs legacy insurers
The Unseen Empire
Mensura proves that the most valuable insurance play isn't competing on price—it's embedding yourself into corporate operations until you become indispensable infrastructure.
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5 keywordsHow is Mensura's SEO?
Open Graph Image
https://a.storyblok.com/f/333641/220x37/983fa3a4c4/mensura-logo.svg
Meta Tags
De winst van welzijn - Mensura
Mensura helpt werkgevers de winst van welzijn te realiseren. Want wanneer mensen bloeien, dan kunnen bedrijven groeien.
De winst van welzijn
H1 Tags
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About mensura.be
Mensura helpt werkgevers de winst van welzijn te realiseren. Want wanneer mensen bloeien, dan kunnen bedrijven groeien.
Company Overview
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Technology Stack
mensura.be uses 18 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, Storyblok, and more.
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts
CMS
Storyblok
CDN
jsDelivr
Privacy & Consent
OneTrust
Customer Support
Zendesk
Traffic & Audience
mensura.be receives approximately 28.9K monthly visitors and ranks #850,805 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:25 on the site.
The majority of mensura.be's traffic comes from undefined, undefined, .
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This page provides publicly available information about mensura.be. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mensura.be directly at https://mensura.be.