microlise.com
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Microlise: The Invisible Fleet Nervous System
A $159M revenue tech stack quietly powering 784 employees and 19K backlinks
While everyone chases consumer SaaS, Microlise quietly builds a $159M empire in the unsexy world of fleet telematics. They turn connected vehicles into actionable data streams for operators who care about milliseconds and pennies.
"In a world obsessed with AI hype, Microlise proves that boring B2B infrastructure with 69% direct traffic is more valuable than most startups' viral moments."
The Enterprise Gravity Well
With 69% direct traffic, Microlise doesn't need SEO tricks—fleet operators literally type their domain daily. This isn't a marketing play; it's infrastructure dependency. When you manage thousands of vehicles, Microlise isn't software, it's the nervous system.
The Telematics Monopoly Play
Their keyword strategy reveals a masterclass in B2B dominance. Ranking for 'telematics' (14.7K monthly searches) while owning 'transport management system' means they capture both the broad market and specific buyer intent. This is how you build an unsexy monopoly.
The tech stack tells the real story. jQuery, Bootstrap, and Ant Design suggest a mature, battle-tested platform built for reliability over flash. While startups chase the latest framework, Microlise ships code that works on every browser from 2015—because that's what enterprise fleets run.
- 19K backlinks from enterprise partners and industry publications
- 23% organic search shows they're discoverable without paid spend
- Top 5 countries undefined but likely UK-heavy given transport focus
- 784 employees suggests 10-15 engineering teams shipping features
The Anti-Startup Success Story
Microlise proves that in B2B, boring infrastructure with deep enterprise integration beats flashy consumer apps every single time.
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Microlise | Telematics & Technology Solutions for Fleet Operators
Microlise creates actionable insights from connected assets, for fleet operators and product manufacturers.
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About microlise.com
Microlise creates actionable insights from connected assets, for fleet operators and product manufacturers.
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Technology Stack
microlise.com uses 21 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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Traffic & Audience
microlise.com receives approximately 54.4K monthly visitors and ranks #622,865 globally. The website has a bounce rate of 26% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:07 on the site.
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This page provides publicly available information about microlise.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit microlise.com directly at https://microlise.com.