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mikrotik.com
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mikrotik.com

8 technologies
VerifiedVisit2.0M/mo$67M3008 Tech2 Leads
Deep Dive

MikroTik: The $66M Networking Giant You've Never Heard Of

How 300 employees power the internet for millions, worldwide

In a world dominated by consumer giants, MikroTik operates quietly but massively. With just 300 employees, they've built a $66.7M annual revenue machine that powers networks in nearly every country on Earth. This isn't just hardware—it's a philosophy of democratizing high-performance networking.

2M+
monthly visitors
300
employees
$66.7M
annual revenue
61%
organic search traffic

"MikroTik doesn't sell consumer dreams—they sell professional tools that happen to work for everyone."

Global Footprint, Local Impact

With traffic from undefined countries (likely due to data aggregation), MikroTik's reach is genuinely global. Their 2.1M+ backlinks and #25,089 global rank show a massive footprint for a hardware-focused company. The real story? 61% of traffic comes organically—people aren't finding MikroTik through ads; they're searching for it directly.

The Winbox Phenomenon

The data reveals a fascinating pattern: 'Winbox' generates 97,670 monthly searches—nearly matching the brand itself (105,500). This isn't just a tool; it's a cultural artifact in the networking world. When users search for 'Winbox download' (17,890 searches), they're not just downloading software—they're accessing a gateway to MikroTik's ecosystem.

MikroTik's tech stack tells a modern story: Tailwind CSS, Bootstrap, and PWA capabilities show they're not stuck in the past. Yet their Trustpilot rating of 2.9/5 from just 3 reviews suggests a disconnect between their hardcore networking audience and mainstream review platforms. This isn't a consumer product—it's a professional tool with a cult following.

  • Revenue per employee: ~$222K—exceptionally high for hardware
  • Organic dominance: 61% of traffic is search-driven
  • Tool-first branding: Winbox commands nearly as much search volume as the parent brand
  • Global by design: Presence in virtually every country
No fancy marketing campaigns
Powerful, affordable hardware that scales from home to ISP
No celebrity endorsements
Industry-standard RouterOS software
No mainstream retail presence
Direct community engagement via forums and events
Minimal social media hype
Transparent pricing and specs

The Quiet Giant

MikroTik proves that in networking, substance beats spectacle. Their $66M revenue with 300 employees shows what happens when you build tools that professionals actually need, not just what consumers want to buy.

What tech stack does Mikrotik use?

8 detected
Security1
Web Standards1
UI Libraries1
Frontend Frameworks1

How much traffic does Mikrotik get?

Traffic & Engagement

2.0M
Monthly Visits
+1.8%
5.3
Pages/Visit
10:56
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-16%
2.4M
Oct 2025
Oct
2.0M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Rankings

#26,931
Global Rank
#5,932
Russia Rank
Information Technology
Category

Backlinks & Authority

2.1M
Backlinks
26.7K
Ref. Domains
65
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
2.3M
Jul 2025
Jul
2.2M
Aug 2025
Aug
2.1M
Sep 2025
Sep
2.1M
Oct 2025
Oct
2.2M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
901.3K

Top Organic Keywords

#1mikrotik
22,200 vol23.7%
#1winbox
22,200 vol23.7%
#1winbox скачать
1,900 vol2.0%
#1routeros
1,600 vol1.7%
#1mikrotic
1,000 vol1.1%

Where is Mikrotik's audience located?

🇷🇺Russia10.5%
🇮🇩Indonesia9.3%
🇺🇸United States7.8%
🇧🇷Brazil5.1%
🇮🇳India4.1%

Device Distribution

Desktop67.4%
Mobile32.6%

What keywords does Mikrotik rank for?

5 keywords
1winbox97.7K vol$0.38
2mikrotik105.5K vol$0.45
3winbox download17.9K vol$0.44
4download winbox8.9K vol$0.11
5routeros11.0K vol$1.05

How is Mikrotik's SEO?

Open Graph Image

OG Image preview
og:image

https://mikrotik.com/images/logo/open-graph.png

Meta Tags

title31 chars

MikroTik · Routers and Wireless

description216 chars

MikroTik makes networking hardware and software, which is used in nearly all countries of the world. Our mission is to make existing Internet technologies faster, more powerful and affordable to wider range of users.

og:title

MikroTik

languageEN

What is Mikrotik's revenue?

$67M
Annual Revenue
300
Employees
$222K
Revenue/Employee
LV
Headquarters

Who works at Mikrotik?

Loading leads...

What do customers think of Mikrotik?

MikroTik

MikroTik

2.9
3 reviews

Categories

Software Company#undefinedInternet Service Provider#undefinedPhone and Internet Service#undefinedInternet Provider#undefinedTelecommunications Service Provider#undefinedTelecommunications Contractor#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (3)

Filter by rating:
ROLLAND Yves
3/14/2024
🇭🇰 Hong Kong5 reviewsOrganicUnverified
Experience date: 3/14/2024
Amazing for SOHO use

Went full mikrotik in my house (homelab + wifi + access switch). Configuration takes time but is rewarding. Now I have 10Gb backbone everywhere in my house! Great product and great price for SOHO use. Have no experience for business.

👍 1
Josh Jameson
6/19/2023
🇮🇪 Ireland26 reviewsOrganicUnverified
Experience date: 6/19/2023
Mikrotik make reliable hardware

Mikrotik make reliable hardware. For the price and features you can get, this company is an absolute gem in the rough. WinBox is perhaps the best piece of software I've ever had the fortune of stumbling across. While it feels clunky to begin with, once you follow a few tutorials on how to use it, WinBox becomes a playground where you can see the possible config options for anything right in front of you. I have used their Cloud Core Routers (CCR) since their first generation, the 36 core was a beast. Their newest hardware is crazy in comparison and some include hardware encryption offloading for tunnels. Some of the 10 GbE routers they offer now have even more impressive stats. Their Cloud Core Switches (CCS) are reliable and super cheap. The interface is very simplified and yet very flexible for VLAN and advanced port configurations like LACP and mirroring. My experience with their WISP gear is very limited, as I have had the unfortunate experience of being brainwashed into the shiny sales pitch of Ubiquiti gear and am currently locked into their crap. I have tried a pair of LHGG-60ad on short range 500m link. While the software was a little clunky to display what is going on at first, when the connection is established it's an astonishing piece of kit for the price. Link capacity 2.3 Gbps, which leaves a lot of overhead to get a bi-directional bandwidth of 1 Gbps in rainy conditions. Does exactly what it claims, unlike their competitor Ubiquiti who would claim 5x the performance that is actually obtainable in the real world. Their 4G antennas are OK and aren't reliable - but it's no fault of Mikrotik, the mobile networks in my country are garbage. Mikrotik have been my go-to for router hardware for the past 10 years. They have never let me down. EDIT: I reduced my review from 5 stars to 3 stars because they actively sell wireless radios with an "L3" license which means they can't be used as an access point. The next tier of radio is typically 10 euros more expensive and includes a "L4" license. So, if like many, you got tricked into buying a radio with an "L3" license and intended to use it as an AP, you have no upgrade path. You are forced to buy a new L4 license at a retail price of $45, almost twice the cost of the actual radio. This limitation is hidden and is not clearly expressed on their technical details on their website. Support shrugs this off and doesn't care. It's a disgrace to the Mikrotik brand and a total letdown to new customers who will buy the cheapest gear to test the water first.

👍 1
Lungile Nkolisa
9/8/2025
🇿🇦 South Africa1 reviewsOrganicUnverified
Experience date: 9/8/2025
Useless company

Useless company

Frequently Asked Questions about Mikrotik

What is Mikrotik's Revenue?
Mikrotik generates approximately $67M in annual revenue. With 300 employees, that's $222,200 per employee.
What does Mikrotik do?
MikroTik makes networking hardware and software, which is used in nearly all countries of the world. Our mission is to make existing Internet technologies faster, more powerful and affordable to wider range of users.
How fast is Mikrotik growing?
Mikrotik has grown by 1.8% in the last 6 months according to traffic data.
How do people interact with Mikrotik?
When visiting Mikrotik, visitors view an average of 5.3 pages per visit, and spend around 10:56 on the site, and the bounce rate is 45.8%.
How do people find Mikrotik?
1.1M people (55%) visit Mikrotik directly. 901.3K (45%) find them through organic search.
Who uses Mikrotik?
Mikrotik's top market is Russian Federation with 211.1K visitors (10.5%). Indonesia is 2nd with 186.1K (9.3%). United States is 3rd with 155.5K (7.8%).
What technologies does Mikrotik use?
Mikrotik uses 8 technologies across their website including Security, Performance, Web Standards. Key technologies include HSTS, Lazy Loading, Priority Hints, PWA.
Who are Mikrotik's competitors?
Mikrotik's main competitors include Ubiquiti, Cisco, SonicWall, Mist Systems. These companies operate in similar markets and compete for the same customer base.
What do customers think of Mikrotik?
Mikrotik has a Trustpilot score of 2.9 out of 5 (3 stars) based on 3 customer reviews.

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About mikrotik.com

MikroTik makes networking hardware and software, which is used in nearly all countries of the world. Our mission is to make existing Internet technologies faster, more powerful and affordable to wider range of users.

Company Overview

mikrotik.com
Website
computers_electronics_and_technology
Industry
#25,089
Global Rank
2.0M
Monthly Visitors
8
Technologies
2+
Employees

mikrotik.com Key Pages

mikrotik.com Social Media

Contact mikrotik.com

Technology Stack

mikrotik.com uses 8 technologies across their website including HSTS, Lazy Loading, Priority Hints, PWA, and more.

Security

HSTS

Performance

Lazy Loading, Priority Hints

Web Standards

PWA

UI Libraries

DaisyUI

CSS Frameworks

Bootstrap, Tailwind CSS

Frontend Frameworks

Alpine.js

Traffic & Audience

2.0M
Monthly Visits
42%
Bounce Rate
3.9
Pages/Visit
3:11
Avg. Duration

mikrotik.com receives approximately 2.0M monthly visitors and ranks #25,089 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:11 on the site.

The majority of mikrotik.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is mikrotik.com?
MikroTik makes networking hardware and software, which is used in nearly all countries of the world. Our mission is to make existing Internet technologies faster, more powerful and affordable to wider range of users.
What technologies does mikrotik.com use?
mikrotik.com uses 8 technologies including HSTS, Lazy Loading, Priority Hints, and 2 more. View the full tech stack analysis above.
How do I contact mikrotik.com?
You can contact mikrotik.com via email at [email protected].
What are mikrotik.com's social media accounts?
mikrotik.com is active on youtube, facebook. You can find links to all their social media profiles in the social section above.
How popular is mikrotik.com?
mikrotik.com receives approximately 2.0M monthly visitors and ranks #25,089 globally.

Related Searches

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This page provides publicly available information about mikrotik.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit mikrotik.com directly at https://mikrotik.com.