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Greenfly's AI Vision: The Silent Sports Media Engine
How a 34-person team is automating the $200B sports media pipeline with AI.
While the world debates generative AI, Greenfly is quietly deploying computer vision to solve a trillion-dollar bottleneck: the instant, automated distribution of sports media. Their 'miro.io' domain redirects to a platform that doesn't just recognize images—it operationalizes them.
"Greenfly isn't building a photo album; they are building the nervous system for instant sports media distribution."
The Niche Domination Strategy
Greenfly (the entity behind miro.io) has carved out a high-value niche: sports. With a lean team of 34 and $4.4M in revenue, they are targeting the gap between live event data and digital asset delivery. Instead of chasing mass-market consumer photo storage, they sell automation to leagues and teams. This B2B focus allows for high Average Revenue Per User (ARPU) despite the small headcount.
The +AI Vision Stack
The technology stack is pragmatic and performance-oriented. They utilize jQuery and Core-js for broad compatibility, while leveraging Tailwind CSS and Bootstrap for rapid UI development. Crucially, the 'miro.io' backend integrates Lottie for lightweight animations and relies on Google Analytics/GTM for telemetry. This isn't a bleeding-edge experimental lab; it's a hardened production environment designed for reliability over novelty.
The company's leadership, specifically King Fung (Head of Architecture, Miro AI), suggests a deliberate focus on AI infrastructure rather than flashy consumer features. The redirect from miro.io to Greenfly indicates a consolidation of brand assets, likely to streamline SEO and domain authority under the primary 'Greenfly' identity, while using 'miro.io' for specific technical subdomains or legacy routing.
- Eliminates manual curation for sports media assets
- Real-time recognition triggers automated sharing workflows
- Targets high-value B2B contracts over low-margin consumer users
The Silent Giant of Sports AI
While consumer AI apps fight for attention, Greenfly is building the essential infrastructure that powers the sports media economy.
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AI-Powered Recognition for Photos & Videos | +AI Vision | Greenfly
Automated digital media organization, real-time access & sharing. Eliminate manual curation with Greenfly's +AI Vision software for sports.
Platform: +AI Vision | Greenfly
The most advanced artificial intelligence (AI) in sports identifies players, teams, sponsors and scenes in seconds
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About miro.io
Automated digital media organization, real-time access & sharing. Eliminate manual curation with Greenfly's +AI Vision software for sports.
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miro.io uses 19 technologies across their website including PHP, WordPress, cdnjs, and more.
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