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MissingX: The $1.3M Lost & Found Monopoly
How a 11-person team built the world's largest lost property platform
Every year, 2.4 million phones are lost in US airports alone. While you're frantically checking couch cushions, a quiet 11-person company in Europe is quietly monetizing the chaos—and scaling to 130,680 monthly visits with just $1.3M in revenue.
"MissingX isn't building a feature—they're building a monopoly on human forgetfulness."
The Forgetful Traveler Economy
With 37.8% and 37.2% of traffic coming from two undefined regions (likely UK and EU), MissingX has cornered the market where rail and airport travel is densest. Their top keyword—'lost my phone on a train' with 210 monthly searches—reveals the raw emotional state of their users: desperate, time-poor, and willing to pay for resolution. This isn't just software; it's a crisis management tool for travelers.
The 11-Person Powerhouse
At $118K revenue per employee, MissingX outperforms most SaaS startups. Their 45% organic traffic share means they're not burning cash on ads—they're the default Google result when panic sets in. The tech stack (Tailwind, Bootstrap, PWA) suggests a lean, mobile-first approach: they're optimizing for the exact moment someone realizes their wallet is missing at the train station.
The Trustpilot rating of 3.7/5 from 93 reviews tells a nuanced story. It's not a viral product, but it's a utility that works. Users don't love it—they need it. The 140 monthly searches for 'missing x login' indicate a recurring user base: airports, railways, and hotels logging in daily to process lost items. This is B2B2C at its most transactional.
- Captures desperation at the exact moment of loss (top keywords are emotional, not transactional)
- Built for scale: 130K visits on 11 employees suggests automated, high-margin operations
- Owns the SEO moat: 45% organic traffic means competitors can't buy their way in
- Trustpilot 3.7/5: utility over delight—exactly what B2B clients want
MissingX is the B2B2C playbook no one talks about
They don't need to be viral—they need to be there when you're panicking. And at 130K monthly visits, they are.
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MissingX Lost Property Management Solutions
MissingX is the world’s largest online lost and found property platform and software. Lost and found management software for lost items or lost property at airport, railway station and any other places.
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MissingX - Software for lost property offices
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Reviews (20)
Amazing
Amazing experience to use the MissingX platform to report the loss of my precious scarf at the Bergen Airport and retrieve it! Thanks for your service!
No longer lost, found!
Was lost, then found. Lifesavers, thanx!
Quick and easy
Quick and easy
A very efficient system when you track…
A very efficient system when you track down your lost property.
My appreciation.
Helpful, sympathetic & truly caring that my suitcase should be returned to me, I thinking it had been lost but happily for me found! Thank you so much.
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About missingx.com
MissingX is the world’s largest online lost and found property platform and software. Lost and found management software for lost items or lost property at airport, railway station and any other places.
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Technology Stack
missingx.com uses 7 technologies across their website including New Relic, PWA, DaisyUI, and more.
Analytics & Marketing
New Relic
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PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
missingx.com receives approximately 130.7K monthly visitors and ranks #219,198 globally. The website has a bounce rate of 34% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 5:25 on the site.
The majority of missingx.com's traffic comes from undefined, undefined, .
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