morganhr.com
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MorganHR: The 40-Year Old HR Tech Incumbent
A boutique compensation firm with $3M revenue, 22 employees, and a software moat built on legacy expertise.
In a market dominated by VC-backed HR tech giants, MorganHR represents a different beast entirely: a 40-year-old boutique firm that quietly generates $3.1M in revenue with just 22 employees. While startups chase scale, MorganHR chases precision.
"They're not selling software; they're selling four decades of compensation wisdom wrapped in a SaaS product."
The Human-Software Hybrid
MorganHR isn't a pure SaaS play. With only 22 employees generating $3.1M in revenue ($140k per employee), they're a high-touch consultancy first, software second. Their 'SimplyMerit' software isn't a standalone product—it's the digital embodiment of 40 years of compensation strategy. The 52% direct traffic suggests clients aren't discovering them through SEO; they're being referred by existing relationships.
The Traffic Paradox
Here's the contradiction: 4,647 monthly visits with a global rank of #3.1M, yet they rank for keywords like 'ukgpro' (4,960 volume) and 'adp' (1.38M volume). They're not competing for traffic; they're intercepting high-intent searches for their competitors. The 84% 'undefined' country traffic suggests they're either targeting a specific English-speaking market or their analytics is deliberately obfuscated—likely the former given their UKG/ADP keyword focus.
The tech stack reveals their priorities: jQuery, Tailwind CSS, Bootstrap, and Ant Design. This isn't a bleeding-edge startup—they're pragmatic engineers using battle-tested tools. The lack of modern frameworks like React or Vue suggests they prioritize stability over innovation, which aligns with a 40-year-old firm serving risk-averse HR departments.
- Compensation consulting as a service (not just software)
- SimplyMerit software as a value-add, not the core product
- Targeting enterprise HR teams already using UKG/ADP
- High-touch model: $140k revenue per employee
The Quiet Giant Strategy
MorganHR proves you don't need to be a unicorn to be valuable. They're the anti-startup: profitable, experienced, and quietly indispensable to the HR departments that matter.
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Home Page - MorganHR
MorganHR's expert compensation consulting + SimplyMerit software. 40 years of pay strategy, equity analysis, and merit planning solutions.
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About morganhr.com
MorganHR's expert compensation consulting + SimplyMerit software. 40 years of pay strategy, equity analysis, and merit planning solutions.
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morganhr.com uses 22 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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HubSpot
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Traffic & Audience
morganhr.com receives approximately 4.6K monthly visitors and ranks #3,152,344 globally. The website has a bounce rate of 29% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:10 on the site.
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