nextmark.com
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NextMark: The B2B Data Ghost in the Machine
A 22-person team quietly powers media planning with 100k+ data programs. Here's how.
In a world obsessed with AI-driven ad platforms, NextMark operates like a well-kept secret: a $2.2M revenue engine powering media planners with raw, actionable data. While everyone chases the next algorithmic breakthrough, they're still the backbone of finding audiences across email, postal, and mobile.
"NextMark doesn't chase trends—they are the infrastructure for anyone buying or selling media reach."
The Audience Finder's Dilemma
The core problem NextMark solves is brutally simple: media planning is a nightmare of fragmented data. You need to reach 'utility investors' or 'sci-fi readers' via email, postal, or mobile. NextMark aggregates 100,000+ addressable programs into a single, searchable database. Their top keyword? 'list finder' with 1,640 monthly searches—proof that the market still craves a centralized discovery tool.
The 22-Person Powerhouse
With just 22 employees generating $2.2M in revenue, NextMark achieves ~$100K revenue per employee—a strong ratio for a data services company. But the traffic tells a story: 57% direct, 29% organic. This isn't a growth-hacked startup; it's a trusted tool that buyers bookmark and return to. The low global rank (#1.5M) is deceptive—it reflects a hyper-niche B2B audience, not weakness.
- Hyper-niche focus: Media planners and sales teams, not general marketers
- Multi-channel data: Email, postal, mobile, inserts—no channel left behind
- Legacy tech stack: WordPress + jQuery signals practicality over flash
- Strong retention: Direct traffic dominance shows sticky product-market fit
The tech stack reveals their philosophy: WordPress for content, jQuery for functionality, New Relic for monitoring. It's not sexy, but it's reliable. They're not building a moat with AI—they're building one with comprehensive data and trust. The keyword 'mailisting that emails you fantasy and sci-fi books' (170 searches/month) shows they serve even the most obscure long-tail needs.
The Unsexy Billion-Dollar Problem
NextMark proves that in B2B data, boring infrastructure beats shiny features. For founders: sometimes the best moat is just showing up every day with the data everyone needs.
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NextMark - Tools for Media Planning, Media Sales, and Ad Operations
Our mission is simple: we help you successfully reach your market. That’s why NextMark is focused on giving you exactly what you need for successful media planning, media operations and media sales. Find your audience Your audience: right here, right now Access expert information on 100,000+ addressable media programs: online, mobile, email, postal, inserts, and
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About nextmark.com
Our mission is simple: we help you successfully reach your market. That’s why NextMark is focused on giving you exactly what you need for successful media planning, media operations and media sales. Find your audience Your audience: right here, right now Access expert information on 100,000+ addressable media programs: online, mobile, email, postal, inserts, and
Company Overview
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Technology Stack
nextmark.com uses 8 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
New Relic
Web Standards
PWA
JavaScript Libraries
Flickity, core-js, jQuery
Traffic & Audience
nextmark.com receives approximately 9.7K monthly visitors and ranks #1,507,009 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 4:42 on the site.
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