nodal.com
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Nodal: The Anti-Broker Surrogacy Platform
A $5.3M company disrupting the fertility industry with transparency and tech
Surrogacy is a $30B industry plagued by opacity, exorbitant broker fees, and emotional burnout. Nodal isn't just building a directory; they're building an operating system for modern family building, cutting out the middlemen to connect intended parents and surrogates directly.
"Nodal is proving that you can remove the friction from the most complex human journeys without removing the humanity."
The Supply-Side Strategy
While most surrogacy agencies focus on the high-spending intended parents, Nodal has taken a distinct approach: they obsess over the surrogate experience. With a lean team of 38, they've built a vetted network that offers equity and education. The result? A 220 monthly search volume for 'nodal surrogacy'—a strong signal of brand recall in a fragmented market.
The Traffic Paradox
Here’s the data anomaly: 46% of their traffic is direct, yet their global rank is #2.6M. This suggests a highly concentrated, loyal user base rather than broad appeal. They aren't chasing SEO vanity metrics; they are capturing a specific, high-intent niche. Their top keywords—'IVF due date calculator'—reveal a content strategy that hooks users early in the fertility journey, not just at the transaction end.
Technically, the stack is pragmatic but modern. They leverage Tailwind CSS and Bootstrap for rapid UI iteration, but the real story is in the infrastructure. Using Amazon S3 and Cloudflare, they handle sensitive medical data with the reliability required for enterprise healthcare, yet the frontend remains lightweight and fast—critical for users accessing the platform during high-stress moments.
- The 'No-Broker' Model: They promise transparency by eliminating agency markups, passing savings directly to both parties.
- Educational First: Their blog and tools (like the IVF calculator) prioritize education over immediate conversion.
- Social Proof: Active on TikTok and Instagram, they humanize the surrogacy process, breaking down stigma and building community trust.
The Verdict: A Quiet Giant
Nodal isn't playing the VC growth game; they're building a sustainable, high-margin business in a sector desperate for modernization.
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Nodal Surrogacy
Nodal is a platform that efficiently connects vetted surrogates and intended parents, offering transparency, equity, education, and support for all parties on their journey.
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About nodal.com
Nodal is a platform that efficiently connects vetted surrogates and intended parents, offering transparency, equity, education, and support for all parties on their journey.
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Technology Stack
nodal.com uses 22 technologies across their website including HSTS, Webflow, jsDelivr, and more.
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Traffic & Audience
nodal.com receives approximately 9.6K monthly visitors and ranks #2,638,589 globally. The website has a bounce rate of 83% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:09 on the site.
The majority of nodal.com's traffic comes from .
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