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Nowports: The $392M Logistics Giant You Haven't Heard Of
A Latin American freight forwarder scaling to 900+ employees with a digital-first playbook
While Silicon Valley chases AI unicorns, a logistics revolution is quietly transforming Latin America's $200B freight market. Nowports isn't just digitizing freight forwarding—they're building the operating system for cross-border trade in a region where paperwork still dominates. With 902 employees and $392.7M in revenue, this Mexican startup is proving that the future of logistics isn't in the cloud—it's on the ground.
"They're not building another SaaS tool—they're building a full-stack logistics company that happens to be digital-first."
The Regional Playbook
Nowports targets the sweet spot where Latin America's fragmented logistics infrastructure meets digital adoption. Their 21.7K monthly visits might seem modest compared to global giants, but 50% organic traffic suggests they're capturing high-intent users searching for regional solutions. The keyword data reveals their strategy: 'nowports' alone drives 3,110 monthly searches, while long-tail queries like 'how incoterms influence costs' show they're educating a complex B2B market.
The Revenue Engine
With $392.7M in revenue and 902 employees, Nowports operates at ~$435K revenue per employee—a healthy ratio for a logistics company. The absence of funding data suggests they've achieved profitability or are running lean. Their traffic breakdown shows 36% direct traffic, indicating strong brand recall and repeat customers—critical in logistics where trust compounds over shipments.
The tech stack tells a story of pragmatism over hype. They use jQuery and Bootstrap alongside modern tools like Tailwind CSS and Swiper—this isn't a team chasing every framework. Google Analytics, Tag Manager, and Clarity form their measurement stack, while Lazy Loading optimizes for speed. The absence of advanced structured data suggests they're prioritizing direct sales over SEO automation—a bold choice for a digital company.
- Full-stack model: They own freight forwarding, not just software
- Regional focus: Deep expertise in Latin American cross-border trade
- Capital-efficient: $392M revenue with unknown funding (likely profitable)
- Hybrid tech: Pragmatic stack balancing modern and battle-tested tools
- Brand strength: 36% direct traffic shows strong customer loyalty
The Unsexy Billion-Dollar Opportunity
Nowports proves that in emerging markets, owning the physical infrastructure beats building pure software. They're not waiting for the logistics industry to digitize—they're digitizing it themselves, one shipment at a time.
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Open Graph Image

https://nowports.com/hubfs/01-%20Website%202024/ESP%20Assets/Freight%20forwarder%20digital%20experto%20en%20latinoam%C3%A9rica.jpg
Meta Tags
Freight Forwader digital experto en Latinoamérica
Obtén un servicio de excelencia en logística internacional y transporte de carga. Brindamos soluciones personalizadas para tu cadena de suministro.
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About nowports.com
Obtén un servicio de excelencia en logística internacional y transporte de carga. Brindamos soluciones personalizadas para tu cadena de suministro.
Company Overview
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Technology Stack
nowports.com uses 27 technologies across their website including Vidyard, YouTube Embed, Google Fonts, HSTS, and more.
Video
Vidyard, YouTube Embed
Fonts
Google Fonts
Security
HSTS
CMS
Contentful
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
nowports.com receives approximately 21.7K monthly visitors and ranks #1,215,636 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:41 on the site.
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