In a world obsessed with viral growth hacks and massive funding rounds, O-Valet is quietly rewriting the playbook for sustainable SaaS. With just 7 employees and a product that has zero marketing fluff, they've built a machine that commands 37,000 monthly visits from a market they barely acknowledge online.

"46% direct traffic isn't a marketing metric—it's a loyalty score. Customers aren't finding O-Valet; they're returning to it."

Their keyword strategy is telling: 'valet' gets 24,840 monthly searches, but O-Valet only targets 'valet software' (10 searches) and 'ovalrt' (40 searches). This isn't SEO failure—it's strategic silence. They don't need to rank for broad terms because their users already know who they are.

• Product-led growth without the playbook: No viral loops, just pure utility
• Tech stack honesty: jQuery and Bootstrap over React hype—build for your users, not your resume
• Market capture through depth, not width: Dominate a niche, don't dabble in everything