While telehealth giants chase the consumer app market, Omcare is building a bridge to the most vulnerable patients: those who can't navigate a smartphone interface. Their Home Health Hub® isn't just software—it's a physical gateway to remote care.

"Omcare isn't selling software—they're selling a physical connection point for patients who've been left behind by the digital health revolution."

The company's traffic distribution is telling: equal parts organic search (41%) and direct traffic (41%). This isn't viral growth—it's the steady, deliberate traffic of a B2B/B2B2C model where healthcare providers and payers are likely the primary buyers. The 'undefined' country share suggests either tracking limitations or a US-centric model with international curiosity.

• Targeting the 'digitally excluded' elderly with physical interfaces
• B2B2C model likely driven by healthcare providers, not direct-to-consumer
• Hardware + software integration creates switching costs and recurring revenue
• Keyword strategy reveals deep understanding of caregiver pain points